Healthcare is one of the largest and fastest-growing industries in the world. With the ongoing global pandemic, the demand for healthcare services has increased now more than ever. To ensure that the healthcare professionals work with the same level of consistency as before and their performance is not affected, they need to be evaluated from time to time. Although there are multiple tools for performance management in healthcare, 360 degree feedback proves to be one of the most effective.
360 degree feedback is a modern feedback process in which every stakeholder with whom the healthcare professional has worked shares feedback. These stakeholders involve managers, subordinates, nurses, hospital aides, and patients. Since the feedback is from multiple sources, it provides a comprehensive view of actions and behaviors and a deeper insight into performance. Read on to know its importance in healthcare.
Examining Overall Skills Through 360 Degree Feedback
Employees who work in the healthcare industry or are in hospital management are usually assessed by the number of patients they treat successfully. Often, it ignores important interpersonal skills that are required to be successful. These skills may include empathy, teamwork, communication, attentiveness, etc.
Having a 360 degree feedback process for your healthcare professionals tends to solve this issue. Peers, patients, supervisors, and subordinates assess different aspects of a healthcare professional’s performance. It is based on their experiences and observations while working with them. They provide valuable insights about the employee that help them to make changes to the way they work. It helps them understand not only their clinical skills but also their interpersonal skills.
Improved Patient Care
360 degree feedback is a great tool when it comes to identifying one’s strengths, weaknesses, gaps, and potential blindspots. With the help of it, healthcare professionals learn how to reinforce their strengths and work on their areas of weaknesses.
In the absence of 360 degree feedback, healthcare professionals are not aware of their potential blindspots and gaps. As a result, their actions might end up having a negative impact on their coworkers or patients unknowingly. When healthcare professionals are aware of their weaknesses and blindspots, they work more efficiently to deliver effective patient care.
Higher Patient Satisfaction
The main aim of the employees of any healthcare organization is that their patients are satisfied with the level of care they receive. 360 degree feedback in healthcare serves as an effective tool to measure the patient satisfaction index. In a traditional approach, healthcare professionals are assessed using a top-down approach by their managers and leaders. But in 360 degree feedback, everyone, including the patients, evaluates the healthcare professionals. So it is more valued and accepted by doctors, nurses, and other hospital aides alike. They are more open to receiving feedback from their patients. As patients themselves are part of the process, it helps in improving productivity and increasing the patient satisfaction index.
Training and Learning Opportunities
360 degree feedback talks about the importance of talent management in healthcare. It helps doctors, physicians, nurses, and other hospital executives identify training and development opportunities for themselves. This allows them to sharpen their clinical or professional skills while honing their interpersonal skills. It ensures that they are more skillful and professional at work, which, as a result, improves patient satisfaction and safety.
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