Previously, managers would meet their employees once a year for their performance reviews. Or vice versa where the employees meet their managers once a year or half-yearly. But this was not effective in improving employee performance. As a manager, you are most likely to forget what your employee did throughout the year, and your reviews may be clouded by recency bias. Additionally, your employees will not get to know what they did right or what they did wrong. To avoid this, organizations have shifted from traditional performance reviews to a continuous feedback approach.

What is Continuous Feedback?

It is not a different type of feedback altogether. It is simply the act of sharing feedback on a regular basis and where your employees receive regular feedback from their manager or leader. Regular and timely feedback helps establish a two-way communication channel between the employee and their manager. It is simply feedback that is intended to help and refine, as opposed to just giving an opinion. 

Also read: 10 Best Employee Feedback Tools To Track Performance

The continuous feedback model can help an organization improve performance in tandem with engagement.

Improved engagement

Straight away, one of the biggest improvements that can be seen with a culture of continuous feedback is an increase in engagement. There are plenty of statistics that point towards employees being unhappy with the amount of feedback they are receiving. And when they do receive meaningful feedback, they do agree that it helps them work better. Have a gander at a few statistics with regards to feedback:

  • 27% strongly agree the feedback they receive helps them do their work better.
  • Gallup found that only 21% of millennials and 18% of non-millennials meet with their manager on a weekly basis. The majority of employees say they meet with their manager as infrequently as less than once a month (56% of millennials and 53% of non-millennials). Source

We all would like to be valued at work. Meaningful and continuous feedback fulfills that desire. Employees believe the work they are doing aligns with the organization or, they will ensure their work aligns with the organization’s end goals and objectives.

Continuous feedback benefits all employees

Feedback at a regular interval isn’t something that is just reserved for a certain breed of employees. Constructive feedback is for everyone. It can help struggling employees improve, it can help good employees become better and it might even help struggling employees figure out they are suited for different job roles.

The idea behind this type of feedback is to consistently suggest improvements and refinements that help the employee. They need not always have to be criticisms or praise. They just need to offer the employee food for thought as they continue working on their project. And with the work that we do always being dynamic, there’s always something to share in terms of feedback. Mind you, this principle cannot be applied to all kinds of work. For example, automatic machine work has already been refined to the highest level possible.

Also read: 10 Best Employee Feedback Tools To Track Performance

Decreases attrition

When employees receive too little feedback, what happens? They leave. A lack of constructive feedback is reason enough for employees to change job. It is also important to note the difference between feedback and constructive and meaningful feedback. Feedback can mean anything, even noise. On the other hand, constructive feedback not only takes into account the person receiving the feedback, but also their skills and competency and the work they are doing.

Increased productivity

When there’s consistent feedback to rely on, there’s always room for improvement. There’s also the desire to improve not only upon performance but also productivity. Continuous feedback motivates us in more ways than one. Sometimes, feedback is the push most of us need to try a new approach or to keep going on what is a difficult path. Feedback eases the way because then employees are secure in the knowledge that their manager is paying attention to their work and is invested in what they do.

Provides an accurate account of employee performance

Do you which factor can have a marked impact on performance reviews? Documented feedback. It helps in identifying trajectory of performance and acts as a reference. That is, it provides a representation of an employee’s work over a period of time. It is possible to see where an employee faltered, or where they improved or alternatively, where they stagnated, thereby needing a new challenge. Regular feedback makes the performance review process a whole lot easier. Even if you were to only have an annual review, continuous feedback makes it easy to make performance-related decisions.

Also read: Here’s Why Your Employee Rewards and Recognition Fails

Want to know how you can introduce a culture of continuous feedback at your organization? Engagedly can help! Request a demo from our experts.

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