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According to Gallup, only 33 % of American workers are engaged in their jobs, 52% were “just showing up,” and 17 % described themselves as “actively disengaged”.
As an HR, you must have heard about employee engagement a lot and surely would have strived to improve it, as it is the secret weapon behind the success of all organizations. Employee engagement is not just how satisfied or happy your employees are while doing their job, or how much work they do, it is much more than that. It is in fact, how well an employee understands the role, work, and organization, and actively works to fulfill the organization’s goal,leading it to the path of success.
“Customers will never love a company until the employees love it first,” said Simon Sinek, a renowned British-American author, and motivational speaker who stresses the importance of employee engagement.
Employee engagement is based on trust, integrity, and commitment between the employer and its employee. Support in developing new skills for the employee, make the employee feel part of the team, keep them motivated, involve them in planning, and you will get an engaged and dedicated workforce continuously working to improve the organization’s productivity.
Also Read: Why You Need An Employee Engagement Software
Let us delve into the reasons why employee engagement is important for every organization.
A more engaged employee will be highly productive for the organization, than the disengaged ones. They will work faster in less time and make fewer mistakes, thus saving on business hours and money. They are interested in the work they do and feel a sense of pride in doing so. Thus employee engagement and productivity are directly related to each other.
It is a no-brainer for anyone that an employee who is engaged and connected to the organization and his work, will not leave the organization and thus reduce the cost of employing and training new employees. The employees are satisfied and happy with the work they do so they will remain loyal to the organization. As per a report by Gallup, ‘engaged and thriving’ employees are 59% less likely to leave their jobs, so organizations must keep their employees engaged.
Also Read: Tips For Inspiring Your Team And Driving Employee Engagement
In the words of the great Richard Branson, “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”
Satisfied and happy employees will always improve the overall customer satisfaction rate of the company. The goals of an engaged employee are aligned with the organization’s goal, and they go the extra mile to provide better customer experience. The more the number of engaged employees you will have, more will be the returning and new customers.
Harvard Business Review reports that absenteeism is 37% more in disengaged employees. Disengaged employees don’t feel a sense of responsibility towards the organization, and they do not think twice before taking leaves. When an employee quits the organization, it is easy to fill the position. But when an employee remains absent, it is difficult to do so, and at the same time the organization has to make sure the work is completed.
Also Read: Employee Engagement For Boosting Productivity
Employee engagement helps in channeling out the best from the employees. They continuously work on improving the products and services of the organization to improve their productivity and thereby leading to innovation in the workplace.
Increased productivity and efficiency of employees helps in increasing the overall profits for the organization. The latest research trend shows that highly engaged organizations have 21% higher profits than their peers. In turn, the organization should take active steps to invest part of the profits in employee engagement activities. This will help the organization to have a consistent employee engagement and profitability.
Also Read: 5 Ways to Amp Up Employee Engagement
The ultimate goal of employee engagement is to improve employee job satisfaction. Although employee satisfaction and employee engagement might sound synonymous, they are different. Employee satisfaction is simply how happy employees are in doing their job. Employee engagement is one of the most important ways to improve employee job satisfaction. A satisfied employee looks forward to going to work every day and feels enthusiastic about the same. They feel a greater connection with the organization and work efficiently, increasing productivity.
Thus as an HR or a manager, you must work on improving the engagement of your employees so that they are more productive and reap benefits for the organization.
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