Gamification is a term that represents the creation of interactive elements of processes not normally associated with game elements. Websites, employee portals, and on-location processes can take on game-style elements to make them more compelling – thus, gamification.
The scale of different industries is dwarfed by the many ways companies can integrate gamification into different processes within each sector. Gamification is a growing trend at the corporate level. Companies such as Starbucks, Nike, and Amazon use gamification at varying levels of their industry.
Most often, gamification is seen as customer-centric in loyalty apps, rewards programs, promotional opportunities, and, yes, even games. However, gamification offers a great deal of promise to businesses’ internal matters, including HR duties and tasks.
How Can Gamification Be Used for HR?
There is no limit to interactivity when it comes to gamification in HR processes and duties. Game elements can modify nearly any task, process, or procedure to offer a sense of progression and entertainment to make it more engaging. Gamification provides some significant benefits.
Immersive experiences can foster strong relationships between potential employees, new hires, and existing employees. HR gamification also has the benefit of refreshing existing processes, making them more motivational. Over a third of studies of gamification’s effects revolve around motivation – quite the hot topic.
Productivity is essential to the success of any business, but forcing productivity risks alienating and frustrating employees. Tying productivity to incentives, however, offers promise as far as HR gamification is concerned. You can encourage employees to work harder with the promise of progression, like in a video game.
For example, assigning badges for meeting certain milestones in a process or project can incentivize employees passively. However, if the badges are tied to rewards or promotions, then the desire to meet those metrics only intensifies.
In another example, one compliance process from Google regarding business expenses underwent a gamification overall, resulting in 100% compliance from employees.
Compliance is an HR process that nobody really enjoys reviewing. However, using reviews of policies and procedures as on-the-spot games can prove beneficial. HR can use gaming techniques to increase compliance with any policy or process.
Part of this potential increase in compliance is due to the overwhelmingly psychological nature of gamification. One 2015 study suggests that gamification includes 75% psychology and 25% technology.
For example, a daily departmental raffle for bonus paid lunchtime can be based on a question; every employee who provides the correct answer enters the raffle.
Passive elements of competition tied to output and milestones are a great way to include HR gamification in the work environment. It depends on the industry, but if employee success has a statistical element, it makes sense to use those stats to create competition and generate rewards.
For example, sales quotas for retailers can be measured individually or on a team level. If the team hits a certain quarterly sales amount, the team is awarded a perk.
One survey by the Society for Human Resource Management (SHRM) discovered that “retention/turnover was the top workforce management challenge cited by 47% of HR professionals.” The value of gamification as a tool to reduce turnover is quite apparent.
Ongoing and period training is a reality for many careers, but just as gamification can improve other processes involved with HR tasks, so too can it make the training process more rewarding and encouraging.
But what are some ways Companies can use HR gamification for training tasks?
- Simulating everyday tasks and processes can provide opportunities for training innovation, especially if the simulation has gamified elements such as scoring.
- Training periods often involve large groups of staff, all training around roughly the same period. If a scoring system is in place, a quarterly leaderboard and prize could be a great way to motivate your employees regarding training.
Your onboarding process is a significant determinant of recruitment success. New hires may have second thoughts about the job if an onboarding process needs to be more exciting. Making the onboarding process is a particularly loaded task for HR representatives, but gamification is critical to streamlining the process for the employer and employees.
- Leveling systems, such as points and badges, can provide a fun way to motivate a new hire. These systems use gamification to indicate progress, which helps make the process more fun.
- Games that introduce processes and job tasks are an excellent way for HR to use gamification to encourage new hires to be more involved with their onboarding process.
Recruitment can be one of the toughest challenges for businesses at all levels, especially service businesses. Despite open positions in many companies, finding the best and brightest can be difficult, especially when factoring in workplace culture and expectations.
However, HR gamification can be helpful here, too. How might gamification draw in potential employees?
- Creating simple games to draw talent and give them a sense of the duties associated with a job is effective. For example, memory-based sorting games are effective for packing and shipping jobs.
- Quizzes and trivia to build and test applicants’ knowledge can also be a strong option for gamification of recruitment. Perhaps general knowledge quizzes result in setting them down a career path they had yet to intend.
- Points systems, such as professional referrals, can also add a game element to recruitment. Professional leads and references can be ranked accordingly and be part of the application process.
Gamification: The Future of HR?
Just as gamification has become a hot topic for customer relations, gamification offers an equal potential to reshape the relationship between businesses and their employees. The possibility of creating motivation for rote or standard tasks in any business setting is invaluable, giving employees a refreshing reason to engage with their jobs beyond the paycheck.
How might your business’ HR process best leverage the interactive elements of gamification? There are many options, and further research is worth your time in discovering how to elevate the rewarding interactivity between your employees and their workflow.
Frequently Asked Questions
Q1. What is gamification?
Ans. Gamification is the process of using game design elements, such as points, rewards, and challenges, in non-game contexts to engage and motivate people to complete tasks or achieve goals. It involves applying game-like mechanics to tasks or activities that are not inherently game-like, in order to make them more enjoyable, engaging, and motivating. Gamification has been used in a variety of contexts, including education, health, fitness, HR, marketing, and employee training.
Q2. Why gamify HR?
Ans. Gamifying HR, or using game-like elements in human resources processes, can lead to increased employee engagement, motivation, and productivity. Gamification can be used in various HR processes such as recruitment, onboarding, training, performance management, and employee development.
By incorporating game-like elements such as challenges, rewards, and badges, HR processes become more interactive and engaging. This, in turn, can help employees feel more invested in their work and committed to their organization.
Gamification can also provide HR teams with valuable data and insights into employee behavior and preferences. This data can help HR teams to identify areas where employees may need more support or training, as well as areas where employees are excelling and can be recognized for their achievements.
Overall, gamification can help HR teams to create a more dynamic and engaging workplace culture that fosters employee growth, development, and satisfaction.
Amrapali is a freelance SEO strategist and content writer who works with brands and SaaS companies to support their SEO and content strategy at SaaS-y SEO.
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