Organizational Citizenship Behavior refers to the voluntary actions taken by the employees at their workplace. These behaviors can contribute to a productive and positive environment. OCB incorporates actions like showing initiative and assisting coworkers. It will likewise nurture a harmonious ambiance.
While OCB is exhibited by the employees, it will enhance job gratification and foster teamwork. On top of this, it will enhance the overall efficiency of the organization. Businesses will benefit from high morale and minimized turnover.
It is imperative to use thoughtful strategies while cultivating OCB. These can be recognizing contributions and developing a supportive culture. Fostering OCB will help businesses establish a resilient and thriving workforce. Here, we have articulated the main advantages of OCB and some other essential information.
Organizational citizenship behavior represents a set of actions. These are voluntarily taken by employees. These are intended to enhance the workplace. These are not task-specific behaviors. On the other hand, these are self-initiated behaviors to improve organizational outcomes. For instance, an employee working late to ensure his or her colleague meets deadlines is a live example of OCB.
The term was invented by Dennis Organ in the 80s and has since been used as a foundation for workplace relations. According to the Academy of Management Review report, organizations with higher levels of OCB outperform their rivals. It is in terms of employee turnover rate and customer satisfaction.
OCB provides several advantages that supplement organizational performance. Encouraging employees to perform some activities besides their call of duty results in a better corporate working environment. Some of the main advantages of OCB are explained in detail as follows.
Cooperation is always important in any successful workplace. Some employees are known to demonstrate OCB. They will always perform tasks for other peers/colleagues willingly.
Moreover, they will solve problems on the team level. The performance of these activities creates good relationships between individuals within organizational structures. It will likewise establish trust among team members.
For instance, an employee may help a colleague with work-related issues even if the two of them have no working relationship. It minimizes conflict so there can be good teamwork and guarantees that tasks are accomplished on time.
A study found that organizations that implement OCB are beneficiaries of increased productivity. A survey was conducted by ScienceDirect in 2020. It depicted that organizational citizenship behavior’s knowledge can enhance organizational productivity by up to 20%.
Employees contribute positively to process improvements in critical situations. It helps to retain standard set performance in organizations. It also encourages other people to adopt the same actions. Consequently, it can lead to improved performance levels.
While performing OCB, employees undertake the action to develop feelings of accomplishment. In other words, supporting the organization creates intrinsic motivation in the organization. This enhances job performance. It likewise plays a major role in increasing employee morale.
Firms like Engagedly use tools that track and reward such behaviors. Thus, it ensures that companies inform the employees regarding how much they appreciate their level of motivation. Engaged employees will usually not look for other organizations to work for. This implies low turnover rates and associated costs.
OCB’s impact addresses an organization’s climate that focuses on the organization’s work environment and culture. A company is composed of employees who voluntarily display positive behaviors. It will foster positive working conditions and creativity, in addition to flexibility.
This favorable climate also attracts top talent. This is because prospective employees seek collaborative organizational environments.
The advantages of organizational citizenship behavior include more than internal operations. Caring about their work and customers allows employees to produce exceptional customer service.
For instance, an employee interacting with customers performs more than the expectations. Therefore, he will create a positive customer experience.
Consequently, the advantages of organizational citizenship behavior are multiple. This is especially true when it comes to internal organization functioning and external visibility. In other words, identifying these behaviors will help an organizational culture to be created consistently. It will drive success for sure.
Engaging and molding the workforce is essential for organizational development. Consequently, companies must understand the various types of OCB. Dennis Organ, who first introduced the concept, identified five main types of OCB. Each of the types plays a special role in an organization’s success.
Altruism is the action of providing services to other people without expecting a return. Altruistic employees include those who help other employees with tasks. It likewise comprises those who provide suggestions in tricky areas or circumstances.
For instance, an organizational team member can have considerable years of experience. He might help a fresher to undergo the organizational formalities. He is an example of altruism.
All these actions will improve relations. However, these can likewise tackle challenges interfering with business operations.
Conscientiousness represents an employee’s commitment to meet organizational expectations. Such employees show organization, obedience, accountability, and a proactive attitude toward their roles.
For example, an employee might always be precise with deadlines. He might likewise maintain records or point out waste. He might also identify inefficiencies and exhibit conscientiousness. His commitment results in motivating other people around them. It will lead to an overall increase in team productivity.
Being a good sportsman is maintaining a positive attitude, even in challenging circumstances. Sportsmanlike employees do not whine and tend to concentrate on the solutions.
For instance, an employee who will continue to have a positive attitude after a project failure will encourage the rest of the team members. This behavior reduces negativity in the workplace and encourages people to become more productive in today’s ever-evolving world.
Courtesy of politeness concerns proactive efforts to prevent conflicts and promote harmony. Professional and courteous staff will communicate updates to their peers, give suggestions, and respect others’ time and work as valuable.
For instance, notifying a team member about a scheduling date change in advance is considered a courtesy. Such behaviors add up to make the workplace environment cleaner, respectful, and more professional.
Civic virtue refers to active participation in management and the benefit of the organization. Civic virtue employees stay informed of the company’s policies, attend optional meetings, and provide their support to organizational causes.
For example, voluntarily joining a cross-functional task force indicates civic virtue. Such behavior shows a high level of identification with organizational goals and a desire to possess them.
When such types of organizational citizenship behavior are recognized and supported, leaders can cultivate a work environment that thrives on collaboration, respect, and shared purpose.
All of them play a significant part in improving the dynamics of the workplace environment and the organization’s constant progress toward prosperity.
Implementation of organizational citizenship behavior in an organization, therefore, needs planning and subsequent efforts to be made. Leaders need to implement strategies that drive employees’ behaviors in voluntary actions without making them feel they are being forced.
Here are some best practices to foster OCB effectively:
Recognition is one of the most powerful ways of motivating OCB. Those individuals who sense their additional input is appreciated will likely go on to be beneficial personnel.
Engagedly’s performance management system empowers managers with the tools required to monitor, recognize, appreciate, and reward this behavior in real time. A token of appreciation in public, a performance bonus, or even a simple ‘thank you’ note is beneficial.
An increase in OCB can also be attributed to employees seeing opportunities for growth and development. When companies provide training and skill-building workshops, employees feel capable of handling responsibilities themselves.
Engagedly’s talent development solutions ensure that employee goals are aligned with the organizational goals for productivity and positive employee contribution.
Organizational citizenship behavior needs a transparent communication culture to thrive in an organization. It has been noted that employees make an extra effort when they are included in decision-making processes.
These involve daily/weekly feedback, group discussion forums, and approaches to leadership channels to help establish this culture.
Thus, technology-driven solutions such as engaged engagement ensure that teams can easily communicate with each other.
Teamwork is the core of OCB. Imposing values and positive behavior through structured activities such as brainstorming, team-building, and collaborative work fosters team culture within the organization. When staff feel a bond with other employees, they will not hesitate to help or collaborate voluntarily.
When personal values match organizational values, employees will be willing to demonstrate OCB naturally. The leaders should also ensure that they encourage the common goals during onboarding sessions, meetings, and events. Highlighting organizational outcomes of group work creates consciousness among employees.
Subordinates cannot contribute beyond their roles if they do not have the tools to do their initial job properly. Leaders should attempt to provide employees with timely access to create a supportive environment where employees can focus on additional contributions.
When the above best practices are adopted, the culture that supports OCB will be developed and promoted, hence empowering the workforce and the organization as a whole.
If an organization’s citizenship behavior has various advantages, it also possesses some challenges. Recognizing these challenges helps to consider shortcomings and avoid possible failures in the sustainable development of fostering OCB.
Employees who practice OCB consistently may face burnout because of the extra responsibilities they take. Managers must manage workload distribution so that employees do not overwork themselves.
If the employees are not rewarded or appreciated for the additional work that they do in equal proportion, then the workers may feel neglected. Such behaviors are not encouraged, but platforms like Engagedly can be used to track and reward employees for their appropriate behaviors.
There will always be some employees who might ignore OCB because of varying attitudes and ethical issues. This can be avoided through the application of targeted strategies like team building exercises and management training.
Organizational citizenship behavior is not just an idea but a revolutionary strategy for improving workplace relations and effectiveness. By understanding its various types, benefits, and the associated challenges, organizations can unlock their full potential.
Business management tools, such as Engagedly, provide detailed structures for encouraging OCB, thus guaranteeing an organization’s success and collaborative work environment.
OCB consists of five categories: altruism, courtesy, conscientiousness, civic virtue, and sportsmanship. They either directly contribute to organizational benefits or to the well-being of the individuals within the organization.
OCB can lead to increased job performance and interest in the workplace, which can impact how an employee handles a task. When they are more open and positive, they are able to look at a problem from different angles. They can also draw on teamwork to get more information.
OCB includes the following components: organizational compliance, loyalty, and participation. The factors that influence OCB job satisfaction, leadership, and organizational climate.
Examples of OCB are assisting colleagues, voluntarily taking on extra tasks, being polite, demonstrating ideas, coming up with creative solutions, and supporting the organization and its policies.
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