From Feedback to Growth: Performance Management Strategies That Actually Develop Employees

by Gabby Davis Nov 27,2024
Engagedly
PODCAST

The People Strategy Leaders Podcast

with Srikant Chellappa, CEO

Ah, the corporate equivalent of a root canal: performance management. Necessary? Absolutely. Enjoyable? Not so much. Well, hold on a second — what if I told you that it doesn’t have to be like this? Wouldn’t it be brilliant if performance reviews were less about checking boxes and more about actual progress? Intrigued? To get to the bottom of it, take a look at performance management strategies that grow employees.

The Evolution of Performance Management

In an age not so long ago, performance management was an annual horror-fest. Managers would wipe the dust off their clipboards, employees would stiffen, and then they all pretended this was somehow the best way for people to grow. Spoiler alert: it wasn’t.

Now fast forward to the present day and things have changed a lot. Instead of annual reviews, organizations are shifting to continuous feedback loops. Why? Because telling someone a year later that they’re on the wrong path is like waiting until the end of an entire marathon to tell a runner they were heading in the opposite direction. Not exactly helpful.

Continuous Feedback: The Lifeblood of Growth

Let’s say that you’re learning guitar. Do you want feedback after every session, or a report card at the end of the year? Exactly. Employees can then adapt, progress, and develop in the moment thanks to continuous feedback. Almost like a GPS for your career, re-navigating every so often simply to make sure you stay on the right path.

That said, feedback is not just the list of errors made. It is about taking stock of what went well, providing critical feedback, and suggesting actionable items to fix them. It’s a give-and-take process, where both are on this journey together.

Case Study: Adobe’s Check-In System

The software giant that owns Photoshop and Acrobat said it was ending the tradition of an annual performance review in favour of a more dynamic approach. Enter the “Check-In” system—a framework that emphasizes ongoing dialogue between managers and employees. This shift led to a 30% reduction in voluntary turnover and a more engaged workforce. Who knew that talking more could lead to fewer goodbyes?

Goal Setting: The North Star

Employees without goals are like ships without a compass — lost and lacking direction. Setting SMART goals: Specific, Measurable, Achievable, Relevant, and Time-bound as part of your workplace is an effective way to involve performance management strategies. These objectives serve as a guide that can both direct employees toward the intended results and also offer a baseline of success.

But, of course, goals should not be treated like iron-mowing harrows. Those are things that need to be revisited and recalibrated as the landscape changes. Flexibility is key. Because as any 2020 vacation planner will tell you, even the best-laid plans can go astray.

Case Study: Google’s OKRs

Google popularized the concept of Objectives and Key Results (OKRs). This framework helps set objectives in line with company-wide goals, and is like that easily done: its alignment ends there. OKRs truly bring forth clearness, accountability, and purpose among employees; it’s ambitious but achievable, hence innovative and constantly improving lot like shooting for the stars, and landing on the moon-not half bad.

Employee Development Plans: Crafting the Future

Imagine receiving a map with a giant “You Are Here” marker and no directional markers to follow. Frustrating, right? A framework that enables you to put a plan in place for example — Employee Development Plans (EDPs) to receive direction on the skills, experience, and milestones required by employees to grow in their careers serves as that much-needed guide in this case.

An EDP works best with collaboration between the employee and the manager thus aligning the personal goals and business goals. If life is a journey, it’s like having the road map of the trip of your life, planning where you want to go, where you will stop along the way, and how you will get there.

Mentorship: The Secret Sauce

Mentorship is a short term that refers to the act of signing and trying someone out; Behind every successful person, there is at least one (if not many) mentor who believes in them. Mentorship offers employees guidance, support, and a sounding board for ideas and problems. It is the difference in wandering around a maze on your own or having someone guide you who knows where to go.

Mentoring, however, is not a fix-all panacea. Pairings should be based on mutual respect, complementary skills, and a genuine desire to learn and teach. That is a win-win when done right (think peanut butter and jelly).

Case Study: General Electric’s Leadership Programs

Long known for its leadership development programs, General Electric (GE) has for a long time empowered most of the emerging leaders with seasoned executives. This makes the group keep evolving continuously since most of its leaders have dedicated themselves to innovation development while upholding the company’s legacy. It resembles a master craftsman teaching an apprentice-the knowledge transfer is invaluable.

Performance Reviews: Rethinking the Approach

Nothing is harder than a performance review. Often considered to be the necessary evil, but does it have to be? Annual reviews often look backward instead of forward. A better approach is the “feed-forward” method—focusing on future development rather than past mistakes.

By shifting the narrative of “What did you do wrong? To “How can we support you in your growth?” organizations can foster a more effective and constructive dialogue. It is looking through the windshield rather than the rearview mirror—focusing on what lies ahead.

According to Apple Inc.’s co-founder, Steve Jobs, “Performance management involves embracing employees’ strengths and being open to innovative ideas – even ones that change the status quo.” This highlights the importance of encouraging the skills of employees and including them in every sort of engagement work. When the workers are allowed to freely express their ideas, of course, creativity stems in an unlimited way. Or in simpler words, the more diverse a company is, the greater the chance of company growth!

Case Study: Accenture’s Performance Achievement

Accenture, a global consulting firm, revamped its performance management system by introducing “Performance Achievement.” This approach emphasizes real-time feedback, forward-looking conversations, and personalized coaching. The result? Increased employee engagement and a culture that prioritizes growth over evaluation. It’s like trading in a clunky old typewriter for a sleek new laptop—more efficient and in tune with modern needs.

Training and Development: Investing in Potential

Imagine buying a plant and then never watering it. Sounds absurd, right? However, there are countless organizations that have hired talent and have not developed it. To keep your employee’s skills sharp and relevant from time to time training programs, workshops  and courses are super essential.

But hard skills are only part of the equation. Communication, leadership, or emotional intelligence is equally necessary. You wouldn’t give someone a Ferrari and walk away, paying no attention to the fact that the person has never driven, right?

Case Study: IBM’s Think Academy

IBM launched “Think Academy,” an online learning site that teaches employees course material, from data science to leadership. This allows the employee to direct their own learning and keep ahead of this dynamically changing space. Sort of like having a personal library at your fingertips: knowledge is just a mouse click away.

Recognition and Rewards: Fuelling Motivation

Everybody appreciates a little praise, and what is quite important genuine praise. There is no great substitute for a little recognition and reward to lift the spirits, enhance engagement, and inspire loyalty. But there’s a catch; recognition should be timely, specific, and also aligned to company values.

Whether it’s recognition at a meeting, extra bonus pay, or an extra day off, for most workers, actions like these demonstrate value, which reinforces desired behaviors. It’s just like watering the plant that we were referring to earlier: it’s all about nurturing and giving a little help so that it grows and prospers.

Case Study: Zappos’ Culture of Recognition

One of the most unique company cultures is that of online shoe retailer Zappos. After all, a huge part of this culture is its peer-to-peer recognition program, whereby employees may reward each other with “Zollars” (Zappos dollars) redeemable for any perk. This will encourage community and appreciation, making employees feel valued and motivated like having a built-in cheerleading squad, supportive and ready to celebrate your wins.

Leveraging Technology: The Digital Advantage

There’s a mobile app for everything in the world of the digital age, performance management is no exception. Tools such as Workday, Bamboo HR, 15Five, and Engagedly provide setting goals, feedback, and performance tracking. Those platforms are not just some fancy spreadsheets. They provide insights on performance with data-backed evidence that is hard to ignore, making it easier to spot trends, tackle challenges, and celebrate victories. Think of a manager who can identify trends in underachievement before it becomes an avalanche—that is what tech can enable.

Plus they simplify and make life easier for all those involved. Automated reminders for when to check in? Yes, please. A central hub for goals, progress updates, and feedback? Even better. Consider this to be the Swiss Army knife of your performance management strategies; a versatile, efficient, and indispensable tool.

Building a Culture of Accountability

Accountability—we love it when someone else is doing it but rather not be on the receiving end of it. Accountability culture makes sure that everyone understands their roles, responsibilities, and expectations. But the thing is, accountability should never be played as a blame game. Rather, it ought to foster ownership and pride in the work.

How do organizations accomplish this? Setting goals, being transparent, and encouraging communication from time to time. If accountability is baked into the culture, employees assume leadership of their projects, ask for help when they need i,t and expect to own their successes (and yes, failures too).

Real-Life Application: Netflix’s Culture of Freedom and Responsibility

The company’s very famous culture, “Freedom and Responsibility,” of Netflix takes accountability to a whole new level. They allow a significant degree of autonomy and freedom but also demand performance. Company-level clarity of expectation and trust for its members engender accountability. It is almost like being given the keys to a high-performance sports car; one is free to drive but responsible for keeping it on the road.

The Role of Emotional Intelligence in Performance Management

Ever worked with someone who knew the right moment to level out tension through a joke at a tense meeting or happened to be around when the tension was starting? If so, you are witnessing emotional intelligence in action. EQ is your ability to perceive and express emotions as well as understand the situation by putting yourself in others’ shoes. Yes — it’s a cornerstone of effective performance management.

Managers with high EQ, are better suited in giving constructive feedback and generating a bond with their team members. In contrast, high-EQ employees tend to be more flexible, resilient, and cooperative. Combined, they can establish a unique work environment that is not only fruitful but also extremely fun.

Developing EQ in the Workplace

Holding workshops, role-playing exercises, and feedback sessions on a regular basis can help in building EQ in the work environment. Organizations that promote emotional intelligence within their people usually experience decreased clashes, stronger collaboration, and enhanced staff member retention. And who would not want to be working at some place where people actually talk about their feelings and understand what it means to respect them?

Fostering Inclusivity through Performance Management

It is time, to be honest: most performance management systems are blind to inclusivity. Feedback sessions, goal-setting processes, and promotion decisions all contain ample opportunities for implicit biases to creep in. They do not have to.

Inclusive performance management strategies allow every employee to grow irrespective of one’s background, successfully and equally, and that includes objective and systematic evaluation criteria. This also includes unconscious bias training and diverse voices in the decision-making process.

Case Study: Sales force’s Equality Initiatives

Salesforce has made significant strides in fostering inclusivity within its performance management framework. The company implemented a system to ensure that pay and promotions are equitable across gender and ethnic lines. By analyzing data and addressing disparities, Salesforce demonstrates its commitment to an inclusive and fair workplace. It’s like upgrading from a standard-definition TV to 4K—you see everything clearly.

Tailoring Strategies for Remote Work

Ah, remote work is the gift (or challenge) that keeps on giving. When employees are scattered worldwide, across different time zones and couches, the common performance management strategies do not help. When you can’t all gather around the water cooler, how do you keep everyone in alignment, engaged, and motivated?

Well, firstly, communicate. The distance can be closed with regular check-ins, virtual town halls, and collaboration platforms like Slack or Microsoft Teams. And, it is not only about talking; it is about listening too. Managers need to understand the unique challenges remote employees face, whether it’s juggling work with homeschooling or battling isolation.

Real-Life Example: GitLab’s All-Remote Culture

GitLab, a company with a fully remote workforce, has mastered the art of remote performance management. Their strategy includes detailed documentation for processes, asynchronous communication, and a culture that values transparency and trust. Everyone knows what is expected from them, and they are given the right tools to do the job, wherever they work. It’s like building a house on solid ground; everything else will just naturally fall into its place.

Measuring Success: Metrics That Matter

Let’s talk numbers. What is the use of performance management strategies if you cannot measure their effectiveness? KPIs offer concrete milestones to help you measure success and progression.

But metrics should not only focus on productivity. Think along the lines of gauging employee engagement, retention rate, and even happiness levels for that matter. Because at the end of the day, a team who hates each other might hit their goals — but they’re not going to stick around for long. The aim is to build an atmosphere where people are able to flourish not merely exist.

Wrapping It All Up

Performance management is not about micromanaging employees or making reviews an interrogation process. It is about establishing feedback mechanisms, clarity in goals, and mutual interest in growth. Organizations can turn to perform management from a feared activity to one that drives growth by implementing strategies such as continual feedback, goal setting, mentoring, and technology.

So, what’s the takeaway here? If you have a system that feels like a relic than a resource then it’s time to shake things up. The point is not merely to judge employees — but rather to help them develop.

 

FAQs

What is the purpose of performance management strategies?

Performance management strategies aim to align individual and organizational goals, foster continuous growth, and improve overall productivity while enhancing employee satisfaction.

How often should feedback be given?

Continuous feedback is ideal. Regular check-ins—weekly or bi-weekly—ensure that employees receive timely and actionable input.

What’s the role of technology in performance management?

Technology streamlines processes like goal tracking, feedback collection, and performance reviews, making them more efficient and data-driven.

How can companies make performance management inclusive?

Standardizing evaluation criteria, providing unconscious bias training, and encouraging diverse perspectives help ensure inclusivity.

What are some examples of effective performance management frameworks?

Frameworks like Google’s OKRs, Adobe’s Check-In system, and Accenture’s Performance Achievement model are excellent examples of effective strategies.

Gabby Davis

Gabby Davis is the Lead Trainer for the US Division of the Customer Experience Team. She develops and implements processes and collaterals related to the client onboarding experience and guides clients across all tiers through the initial implementation of Engagedly as well as Mentoring Complete. She is passionate about delivering stellar client experiences and ensuring high adoption rates of the Engagedly product through engaging and impactful training and onboarding.

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