Generation Z—also called Gen Z, Zoomers, or Post-Millennials—includes individuals born between 1997 and 2012. As of 2025, they range in age from approximately 13 to 28 years old, representing one of the most influential and diverse generations in the U.S.
Following Millennials (Gen Y) and preceding Generation Alpha, Gen Z is the first generation raised entirely in the digital age—earning them the label “digital natives.”
Gen Z in Numbers (2025)
Makes up 20% of the U.S. population
Will represent over 25% of the global workforce by the end of 2025 (McKinsey)
Is the most racially and ethnically diverse generation in U.S. history
Generation Z Age Range (2025)
Birth Year Range
Current Age (2025)
1997 – 2012
13 – 28 years old
While exact cutoff dates can vary slightly across studies, most researchers and demographers use 1997 to 2012 as the standard.
Gen Z: Demographic Overview & Lifestyle Values
Gen Z’s values and behaviors are shaped by:
The rise of social media and smartphones
Economic uncertainty, including the Great Recession and COVID-19
Climate change awareness
Cultural diversity
Mental health awareness
Ethnic Diversity in Gen Z
According to the U.S. Census:
25% identify as Hispanic or Latino
15% as Black or African American
6% as Asian or Pacific Islander
2% as American Indian or Alaska Native
This multicultural outlook strongly influences their expectations of workplace equity, representation, and social responsibility.
What Matters Most to Gen Z in 2025?
Understanding what Gen Z values helps employers align policies, benefits, and workplace culture with expectations.
1. Education & Career Growth
83% believe a college degree is important
62% of Gen Z students aim for higher education
Many pursue non-traditional paths like freelancing, trade schools, and online certifications
2. Financial Security & Entrepreneurship
1 in 3 Gen Zers experienced financial setbacks during the pandemic
41% have no emergency savings
Yet, 46% want to be their own boss (Square)
They are savvy savers and value financial wellness programs
3. Mental Health & Wellbeing
71% report poor workplace mental health scores (Mental Health America)
Gen Z seeks employers offering:
Telehealth counseling
Mental health days
Flexible schedules for emotional balance
4. Civic Engagement
70% believe the government should do more to solve societal issues
Strong advocates of:
Disability inclusion
Climate action
Racial justice
5. Sustainability & Social Responsibility
40% want their work to positively impact the community (Square)
Expect businesses to align with eco-friendly and ethical practices
Key Characteristics of Generation Z
Trait
Details
Digital Natives
First generation raised on mobile internet and social platforms
Mental Health Advocates
Open to therapy, proactive about emotional wellbeing
Entrepreneurial Thinkers
Interested in startups, side hustles, and self-employment
Inclusivity Champions
Strong support for DEI and equal treatment in the workplace
Adaptable & Resilient
Navigated remote learning, job market disruptions, and economic uncertainty
Why Hiring Gen Z Benefits Your Organization
Gen Z brings fresh ideas, resilience, and tech skills that modern organizations need. Here’s what they offer:
1. Adaptability & Innovation
Thrived through online learning and remote work
Comfortable adapting to changing environments
2. DEI Advocacy
49% say fairness means equal treatment for all
Expect employers to demonstrate inclusive leadership
3. Tech Fluency
Digital-first thinkers, adept at using productivity and communication tools
Can streamline workflows, build digital brands, and implement automation
4. Values-Driven Motivation
Want their work to align with social and environmental causes
Likely to stay longer at purpose-driven organizations
What Does Generation Z Want at Work?
To attract and retain top Gen Z talent, organizations must create an engaging, flexible, and inclusive work environment. Here’s what to prioritize:
Flexibility & Work-Life Balance
Offer hybrid or remote work options
Provide flexible start/end times
Encourage PTO and mental health days
Team Connection
Create collaborative team environments
Host regular check-ins and brainstorming sessions
Career Advancement
Promote from within
Offer stretch projects, mentorship, and access to industry learning
DEI & CSR Initiatives
Embed equity and sustainability into company mission
Highlight inclusive policies, employee resource groups, and social impact reports
Mental Health Support
Normalize mental health days
Provide access to teletherapy, wellness stipends, and burnout prevention programs
Final Thoughts
By 2025, Generation Z will be a cornerstone of the global workforce. To build a future-ready organization, businesses must understand and align with Gen Z’s values—purpose, inclusivity, flexibility, and impact.
They aren’t just employees; they are digital changemakers pushing companies to innovate, lead with empathy, and do better for people and the planet.
