Qualtrics is web-oriented software that allows users to create surveys and produce reports without any prior programming knowledge. It provides many surveys, feedback, and easy polls through many distribution methods. Users can view their results as reports or download them in different formats.
However, Qualtrics comes with a lot of advantages, but it also has some drawbacks.
Some of the reasons that make Qualtrics totally unsuitable to a lot of UX teams and survey needs include the complexity of the Qualtrics interface, its steep learning curve, its pricing structure, and inflexibility. In such cases, you might consider looking for alternatives.
In 2025, many Qualtrics competitors are coming forward to match the needs of companies that Qualtrics lacks, such as customization and price flexibility. In this article, we will get into detail about knowing 10 Qualtrics competitors and why they can be your next choice.
Here is a comparison of the key features of the listed survey and feedback tools in tabular form:
| Platform | Best For | Key Features | Pricing | G2 Review Score |
| SurveyMonkey (Momentive) | General surveys | Easy survey creation, templates, analytics | Free and paid plans (~$25/month) | 4.5/5 |
| Medallia | Customer and employee feedback | Real-time feedback, advanced analytics | Custom pricing | 4.4/5 |
| Forsta (Confirmit) | Market research | Omnichannel feedback, reporting | Custom pricing | 4.5/5 |
| Zonka Feedback | Customer and employee feedback | CSAT, NPS, real-time reporting | Starts at ~$25/month | 4.7/5 |
| Jotform | Form and survey design | Conditional logic, app integrations | Free and premium plans (~$19/month) | 4.6/5 |
| CustomerThermometer | Quick feedback | One-click surveys, NPS, CRM integrations | Starts at ~$24/month | 4.7/5 |
| Survicate | Website and product feedback | Popup and email surveys, app integrations | Free and paid plans (~$59/month) | 4.6/5 |
| Typeform | Interactive surveys | Conversational forms, advanced logic | Free and paid plans (~$25/month) | 4.6/5 |
| Delighted | Quick feedback | NPS, eNPS, real-time feedback | Starts at ~$199/month | 4.7/5 |
| Engagedly | Employee engagement | Employee surveys, feedback, performance tools | Custom pricing | 4.5/5 |
SurveyMonkey is its old name, now known as Momentive. It is one of the oldest and most recognized names in the survey space. When it started, it was a simple tool for collecting feedback. But now, it has evolved into a wide-ranging experience management platform.
Its easy-to-use interface and powerful data analysis tools make it stand out among competitors. It is most suitable for businesses that need quick insights but want to avoid all complexities. It is also very useful for customizations, advanced surveys, and updated reporting tools.
Momentive plans to invest in AI-driven insights and analytics. It knows that the demand for actionable feedback will grow in the future, so it is focusing on helping businesses turn their data into decisions. Its features are suitable for all sizes of businesses.
Medallia has always been a market leader in experience management. It helps in real-time feedback from customers, employees, and others to make businesses take quick action based on insights.
Medallia is perfect for large-scale organizations looking to gain actionable insights on increasing satisfaction and loyalty. They estimate future trends better and also understand customer sentiments more clearly. Their advanced machine learning and AI tools help them with these estimates and understanding.
The focus areas include real-time data, cross-channel feedback, and AI-powered insights, which make Medallia fit for businesses looking to outshine others in experience management. Best suited for large organizations that require multiple functionalities and want to get them managed effectively.
Confirmit was formed in 2021 in the joint venture of Confirmit, Dapresy, and FocusVision. Later on, it changed its name to Forsta. It mainly focuses on combining market research with experience management.
96% of employees believe that feedback is essential, and Confirmit offers a wide range of survey and research tools. This makes it most suitable for businesses that are working in the research and consulting field.
Forsta provides advanced survey and customizable reporting features. It is ideal for companies that need detailed and data-driven insights. Not just multiple-choice, it also offers powerful tools to analyze written answers or feedback that has open-ended responses.
The way Forsta provides data by mixing market research and experience management tools sets it apart from other competitors. It is the best choice for businesses that need refined research tools with experience management features.
A study shows that a user-friendly interface increases by 200% conversion rate and Zonka understands this well! Zonka Feedback is an intuitive experience management tool that focuses on ease of use. It is simple and cost-effective, making it a great choice for small—to medium-sized businesses.
Zonka Feedback is all about simplicity. It offers easy-to-create surveys, real-time analytics, and customizable reporting, all in a user-friendly interface. It is affordability makes it an attractive choice for smaller businesses.
Zonka Feedback gains major attention from small businesses because of its solutions and easy-to-use features. Its straightforward approach to collecting feedback makes it a solid contender among Qualtrics competitors.
Jotform is more than basic forms. It has powerful survey as well as feedback features. Known for its fast pace when it comes to setting up and versatile form-building tools utilities, probably the most impressive aspect in creating easy surveys would be the drag-and-drop interface.
Jotform is simple yet powerful. It integrates with many platforms, such as Google Sheets, Slack, and Zapier, making it easy for businesses to automate their tasks and workflows. The app’s mobile application also allows businesses to collect feedback quickly and easily while traveling or doing other work.
Jotform combines simplicity and integration. It is a great tool for businesses that need quick feedback without investing too much time. It provides the benefits of ease of use and a rapid setup process. It is a popular choice among Qualtrics competitors.
CustomerThermometer offers a unique solution: one-click feedback. It quickly collects customer satisfaction data and provides fast insights with minimal effort. It is most appropriate for businesses that want quick and simple feedback.
CustomerThermometer stands out among Qualtrics competitors with its one-click feedback feature. This feature helps customers respond to surveys with a single click, making it easy to collect large amounts of data quickly.
This can help employees stay 3.6 times more motivated to work towards goals quickly. CustomerThermometer also offers real-time reporting and integrates with popular tools like Salesforce and HubSpot.
CustomerThermometer excels through simplicity and speed. It is a great choice for businesses that need quick and useful insights.
Survicate takes a unique approach to feedback collection. It lets businesses gather insights through websites, apps, and emails. It is most appropriate for companies focused on digital experiences and engaging active users.
Survicate is flexible and integrates with platforms like HubSpot, Intercom, and Zapier. It helps businesses gather feedback from customers as they interact with products or services.
Survicate collects feedback directly on websites and apps. It makes it stand out among its competitors.
Typeform started as a form-building device. Later, it became a platform for surveys, feedback forms, and questionnaires. It mainly focuses on user engagement, and its interactive and conversational forms make it unique among Qualtrics competitors.
Typeform’s easy-to-use interface and engaging design make it distinct and unique. Its interactive and conversational forms lead to higher completion rates, which gives businesses more reliable data.
Typeform is a great option for businesses looking to improve their customer connections. Its easy-to-use, visually appealing, and interactive forms will make it a top choice in 2025.
Delighted is a simple and direct platform that specializes in collecting Net Promoter Score (NPS) data. It is best suited for businesses that want to estimate customer loyalty and satisfaction.
Delighted provides a simple and practical solution. It employs NPS surveys to help businesses monitor customer feedback, loyalty, and satisfaction. It also integrates with tools such as Slack, Salesforce, and Zapier.
Delighted stands out among Qualtrics competitors with its unique feature of NPS surveys. It is quick and easy, and gives more importance to customer experience.
Engagedly is a growing player in experience management. It focuses on employee engagement, performance, and development. It helps businesses create a productive, engaged workforce and improve the overall employee experience.
Engagedly is an all-in-one approach to employee experience. It combines performance management, continuous feedback, learning, and employee surveys in one platform. Focusing on engagement and development, Engagedly is ideal for businesses aiming to boost internal culture and productivity.
Engagedly prioritizes the customer and employee experiences. It is the best choice for businesses that want to create a more engaging workforce. It is advancing with time and will probably become the most preferred option among all Qualtrics competitors in 2025.
The demand for experience management tools and platforms is growing rapidly, which is why the number of Qualtrics competitors has increased. Each of the 10 platforms explained is unique and offers distinct features. They fit all sizes of businesses, from small to medium to large. Their features also vary and can be customized.
However, when you are thinking and evaluating competitors to Qualtrics, you should consider the features that matter most to your business. It can be anything: ease of use, affordability, or technical advancement.
Make that decision and choose Engagedly first among all of these options. This is not just a survey tool; it is a solution that can also engage and productively manage the employee workforce.
Get your Employee Engagement to the Next Level with Engagedly. Get started today and feel the difference! Click here to book a demo!
Companies look for Qualtrics alternatives when they need simpler tools, greater customization, or more flexible pricing. While Qualtrics is powerful, many users report challenges such as a steep learning curve, complex interface, and high costs that may not scale well for small or mid-sized teams. Organizations often seek alternatives that offer faster setup, easier survey creation, and more focused use cases—such as employee engagement, NPS tracking, or lightweight UX research—without sacrificing actionable insights or reporting quality.
Tools focused on employee engagement, such as Engagedly, are often better suited than general-purpose survey platforms. These solutions go beyond surveys by combining engagement data with performance management, feedback, and learning tools. This allows HR teams to link employee sentiment directly to development plans and outcomes. Businesses prioritizing internal culture, retention, and productivity typically benefit more from platforms designed specifically for employee experience rather than broad research tools.
Yes, several Qualtrics competitors offer more budget-friendly pricing while still delivering strong features. Platforms like SurveyMonkey, Jotform, and Zonka Feedback provide flexible plans suitable for small and mid-sized businesses. These tools typically offer drag-and-drop survey builders, real-time reporting, and essential metrics such as CSAT or NPS at a fraction of the cost, making them ideal for teams with limited budgets.
For fast customer feedback and Net Promoter Score tracking, tools like Delighted and CustomerThermometer are strong choices. These platforms specialize in short, one-click surveys that increase response rates and provide real-time insights. They integrate easily with CRMs and communication tools, making them suitable for teams that need immediate feedback without complex survey design or lengthy analysis workflows.
Choosing the right Qualtrics alternative depends on your primary use case, team size, and technical needs. Start by defining whether your focus is customer feedback, employee engagement, market research, or product insights. Then evaluate platforms based on ease of use, customization, integrations, analytics depth, and pricing. Running free trials, gathering feedback from multiple stakeholders, and testing real workflows can help ensure the tool aligns with your goals and delivers measurable value.
