How to Choose the Best Pulse Survey Topic for Your Organization?

by Gabby Davis Dec 2,2023

The People Strategy Leaders Podcast

with Srikant Chellappa, CEO

Pulse surveys are powerful tools for gaining real-time insights into employee sentiment and understanding how your workforce is truly feeling. By regularly collecting anonymous feedback, organizations can identify areas of strength, pinpoint potential issues, and make informed decisions that drive positive change.

However, choosing the right pulse survey topic can be challenging. With limited questions and the need for concise responses, organizations need to ensure they’re capturing relevant and actionable feedback. Let’s delve into the key considerations for selecting the best pulse survey topic to ignite your workforce and drive meaningful improvements.

Importance of Pulse Surveys in the Workplace

Benefits of pulse surveysPulse surveys offer a powerful way to engage employees, improve morale, and drive organizational success. This section delves into the key importance of pulse surveys, demonstrating how they can transform the employee experience and contribute to a thriving workplace.

  • Increased Employee Satisfaction

By empowering employees to voice their opinions and concerns, pulse surveys foster a sense of value and belonging. This, in turn, revitalizes the work environment, elevates morale, and contributes to a more positive and fulfilling experience.

  • Reduced Employee Turnover

High employee engagement, spurred by pulse surveys, directly correlates with lower turnover rates. When employees feel heard, valued, and involved, they are more likely to remain loyal and committed to the organization. It results in higher productivity and profitability for the organization.

  • Enhanced Communication

Pulse surveys provide a platform for open dialogue and feedback, paving the way for a more collaborative and trusting work environment. By actively listening to employees and incorporating their suggestions, organizations can create a culture of transparency and inclusivity.

  • Quick and Cost-Effective

With a limited number of focused questions, pulse surveys are swift to complete and require minimal resources. This makes them a time-efficient and economical solution for gathering valuable insights from a large group of employees.

  • Strategic Decision-Making

The real-time nature of pulse surveys enables organizations to gather timely feedback on specific initiatives or changes. This information is invaluable for making data-driven decisions, refining strategies, and ensuring that organizational direction aligns with employee expectations.

Also Read: Types of Survey Questions: All You Need to Know

Tips for Choosing the Best Pulse Survey Topic for Your Organization

The major purpose of conducting pulse surveys is to uncover trends and patterns and improve employee involvement levels. The feedback received encourages employers to take proactive efforts toward enhancing the overall work environment. Selecting effective pulse survey topics involves thorough planning and consideration of many factors. Here are some guidelines to help you create a successful pulse survey that offers insightful information and aids in goal achievement

1. Set Definite Goals

Start by clearly defining the objectives of your pulse survey and outlining the specific insights you want to gain, aligning them with your company’s overarching goals. This clarity guides the determination of an optimal sample size and the formulation of relevant questions.

Articulating clear goals is crucial, as they shape both the structure and evaluation of your survey. What do you want to uncover through this survey? Which specific aspects of your organization’s dynamics are you seeking to assess or enhance? Answering these fundamental questions provides a coherent blueprint for an effective pulse survey. Common objectives for deploying pulse surveys include the following:

  • Monitoring employee engagement
  • Analyzing the leadership’s responsibility
  • Obtaining feedback before, during, or following change
  • Identifying areas for improvement
  • Tracking progress and performance

2. Identify the Participants

Focus on one or two critical areas of interest in pulse surveys to avoid overwhelming respondents with a multitude of topics in a concise poll, which may diminish their willingness to provide honest feedback. Therefore, it is crucial to carefully consider your survey audience.

Decisions at the departmental level may impact a limited number of employees, whereas broader issues may necessitate input from the entire organization. Therefore, choose the pulse survey participants based on the following criteria:

  • The entire workforce, if the topic requires feedback from all employees.
  • Specific teams or departments, such as finance, HR, sales, operations, etc.
  • Particularly distinctive individuals, such as recent hires or remote employees.

3. Modify the Survey Format

Different survey questions elicit distinct responses and insights. Open-ended questions yield qualitative insights and valuable comments, while closed-ended inquiries provide quantitative responses.

Each question type has its limitations and serves different objectives. To seamlessly integrate quantitative and qualitative questions, it’s crucial to identify the information required to achieve the project’s goals.

Opt for a diverse array of question formats to create a blended survey, fostering a spectrum of insights. Incorporate questions with multiple choices, rating scales, open-ended responses, and quantitative data. The selection of formats can also be influenced by the timeline. If immediate results are necessary, opt for forms with multiple-choice questions for swift completion. Conversely, if the results can be delayed by a week or more, encouraging detailed responses can provide more comprehensive insights for management.

4. Use a Pulse Survey Tool

One of the main objectives of a pulse survey is engagement. With the help of a pulse survey tool, you can make your survey even more interesting. Invest in a user-friendly survey creation platform with advanced features like analytics, reports, question libraries, templates, and a dashboard-like user interface.

A pulse survey tool like Engagedly comes with robust tracking and sharing functionalities and dozens of top pulse survey topics to help you get started. It removes uncertainty from the process and enables you to put together innovative surveys that are interesting and can be filled up in just a few minutes.

5. Involve Employees

Engage your staff in choosing the topics for the pulse survey. Ensure your chosen topics are quantifiable, doable, and within your control area. Organize focus groups, feedback sessions, or anonymous suggestion boxes to get employees’ opinions on the topics they think should be covered in the surveys. This boosts survey participation and relevance while promoting transparency.

6. Set the Questionnaire Based on Urgency

Assess the significance and urgency of each prospective pulse survey topic based on employee feedback, organizational priorities, and current challenges. Determine the subjects that are most relevant to your objectives and have a big impact on employee engagement and productivity. Addressing the most immediate issues guarantees that the survey’s findings produce useful information and actionable suggestions.

Summing Up

Pulse surveys offer a valuable and accessible tool for organizations of all sizes to gain real-time insights into employee sentiment and drive positive change. By aligning your survey topic with strategic objectives, prioritizing actionable data, and actively engaging your workforce, you can unlock the full potential of pulse surveys.

Remember, the most effective pulse surveys are not one-time events but rather ongoing dialogues that foster trust, transparency, and a culture of continuous improvement. By regularly collecting feedback and acting on the insights gained, organizations can create a more engaged, productive, and ultimately successful workplace.

free e10 Survey

Frequently Asked Questions

Q1. What questions do I ask in a pulse survey?

You must carefully choose the questions to keep the survey brief, easy to fill, focused, and interesting. If you use pulse survey builder software, the task is well handled because the system provides a large library of questions. However, if you are manually constructing the survey, you must be careful that attention doesn’t drift from the central topic. Examples include:

  • How satisfied are you with the newest work-from-home regulations?
  • Do you think your employer gives you the recognition you deserve?
  • Do your responsibilities allow a work-life balance?

Q2. How frequently should a pulse survey be conducted?

Overusing or underusing surveys can reduce employee engagement and trust. To reliably measure change, pulse surveys should be sent either once a month or once a week. You can send short surveys weekly or bi-monthly. Longer surveys can be sent out once a quarter or biannually.

Q3. Why is a pulse survey used?

A pulse survey is used to quickly gather feedback on specific topics, such as employee satisfaction, engagement, and performance. It provides organizations with timely insights to make informed decisions and address key areas of concern or improvement.

Subscribe To The Engagedly Newsletter 

Gabby Davis

Gabby Davis is the Lead Trainer for the US Division of the Customer Experience Team. She develops and implements processes and collaterals related to the client onboarding experience and guides clients across all tiers through the initial implementation of Engagedly as well as Mentoring Complete. She is passionate about delivering stellar client experiences and ensuring high adoption rates of the Engagedly product through engaging and impactful training and onboarding.

Privacy Preference Center