OKR Examples For Marketing Team

by Srikant Chellappa Apr 15,2022

The People Strategy Leaders Podcast

with Srikant Chellappa, CEO

Measuring performance is a very important aspect of any organization and goals are very important to monitor and keep track of employee performance. Objectives and key results (OKRs) is one of the most popular approaches for setting goals and achieving them. OKRs are a really great way of getting your team on track and aligning the work that they do with the organization’s overall objectives. If you are looking to set up marketing OKRs for your team, here are a few examples that can help you get started!

Marketing OKRs Examples

okr for brand awareness

Setting up okrs can be an arduous task, especially for the first timers. You can refer to the below discussed okr marketing examples to get a gist of how to set up okrs for your team.

Marketing OKRs: Objective: Increase Brand Awareness

Key Results:

  1. Write 20 guest articles for other publications in Q1
  2. Meet 20 key industry influencers in Q1
  3. Have 10 podcasts in Q1
  4. Have 10 press releases through third party media coverage

Marketing OKRs: Objective: Increase Community Engagement

Also Read: The Essential Guide To OKRs: Your Ultimate Tool To Setting Winning Goals

Key Results:

  1. Create a customer community
  2. Reach out to 30 industry experts/ influencers in Q1
  3. Get 20% of customers to participate in the community in Q1
  4. Interview and launch 10 podcasts from key industry influencers

Also read: How to introduce OKRs To Your Team In 4 Simple Steps?

goal setting guide

Marketing OKRs: Objective: Improve Website Analytics And Conversions

Key Results:

  1. Increase organic website traffic to 40,000 per month
  2. 10 landing pages per month
  3. Increase CTR / Conversion rates by 2% per month
  4. 2x landing page click-throughs via social media

Marketing OKRs: Objective: Improve The SEO

Key Results:

  1. Optimize 30 pages per month for core keywords
  2. Get 20 back links from other websites
  3. Increase domain authority to 50 from 40
  4. Improve website load time
  5. Find reliable software such as backlink analysis and keyword research tools

Marketing OKRs: Improve The Content/ Blog Strategy

Key Results:

  1. Write 50 blog articles in Q1
  2. Interview 10 industry experts
  3. Increase blog subscribers to 5000
  4. 2x eBook downloads every month

Brand Awareness OKRs: Establish A Strong Brand Presence In Global Market

Key Results:

  1. Increase social media followers to 50,000
  2. Collaborate with 100 influencers on Instagram and Twitter
  3. Get 1000 brand mentions on linkedin every month

Also read: Goal Setting Processes – OKR vs KPI

Check out our detailed guide on OKRs and templates to understand the significance and importance of OKRs in detail. You can also download OKR templates and use them for organizational and team-level goal setting.

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Srikant Chellappa
CEO & Co-Founder of Engagedly

Srikant Chellappa is the Co-Founder and CEO at Engagedly and is a passionate entrepreneur and people leader. He is an author, producer/director of 6 feature films, a music album with his band Manchester Underground, and is the host of The People Strategy Leaders Podcast. He is currently working on his next book, Ikigai at the Workplace, which is slated for release in the fall of 2024.

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