Why Are Organizational Values Important?

Zappos, the online shoe and clothing store, is known for its organizational values. Take a look at their organizational values and you’ll know exactly why the company is so famous. Zappos has let it’s organizational values drive it’s organization and as a result, it is also an extremely successful company.

But not every company is like Zappos and many do not even know what the term ‘organizational values’ mean, let alone why they are important.

To explain briefly: organizational values are values that an organization holds dear. They shape an organization’s vision and beliefs. Some organizations have their values visibly shown everywhere while some organizations have unwritten values that are known to employees all the same.

Organization values are important because:

• They help employees work towards a purpose – Engaged employees more often than not have values that are aligned to their organization’s values. These values give employees a purpose to work towards and help them achieve goals in a manner that not only benefits them but also the organization.
• They help organizations set standards – Organization values set standards that organizations and employees can aspire to. When organizations fall behind in terms of profit or quality, or employees fall behind in terms of work or goals, they know that they are not living up to their organizational values.
• Good organization values can attract the right customer – Customers tend to choose organizations based on the values they embody and how they identify with them. Good organization values will attract exactly the kind of customers an organization might envision having. And living up to those organizational values will ensure that customers remain loyal despite the appearance of new products on the market.
• They attract the right employees – Good organization values are a great way of weeding employees who will fit in and employees who don’t. Because the ones who fit probably share the same values and therefore are more invested in seeing an organization succeed.

Engagedly is a performance management software with elements of employee engagement. Request a demo today to find out how Engagedly can help your organization!

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Jacqueline Martinez

Director of Marketing

Jacqueline Martinez is the Director of Marketing at Engagedly, where she leads initiatives to fuel the marketing-to-sales pipeline through strategic content management, revenue operations, and thoughtful mentoring. She is a growth-focused marketing executive with extensive experience driving multi-million-dollar revenues across SaaS, technology, real estate, oil & gas, and financial services industries.

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