Measuring performance is a very important aspect of any organization and goals are very important to monitor and keep track of employee performance. Objectives and key results (OKRs) is one of the most popular approaches for setting goals and achieving them. OKRs are a really great way of getting your team on track and aligning the work that they do with the organization’s overall objectives. If you are looking to set up marketing OKRs for your team, here are a few examples that can help you get started!
Marketing OKRs Examples
Setting up okrs can be an arduous task, especially for the first timers. You can refer to the below discussed okr marketing examples to get a gist of how to set up okrs for your team.
Marketing OKRs: Objective: Increase Brand Awareness
Key Results:
- Write 20 guest articles for other publications in Q1
- Meet 20 key industry influencers in Q1
- Have 10 podcasts in Q1
- Have 10 press releases through third party media coverage
Marketing OKRs: Objective: Increase Community Engagement
Also Read: The Essential Guide To OKRs: Your Ultimate Tool To Setting Winning Goals
Key Results:
- Create a customer community
- Reach out to 30 industry experts/ influencers in Q1
- Get 20% of customers to participate in the community in Q1
- Interview and launch 10 podcasts from key industry influencers
Also read: How to introduce OKRs To Your Team In 4 Simple Steps?

Marketing OKRs: Objective: Improve Website Analytics And Conversions
Key Results:
- Increase organic website traffic to 40,000 per month
- 10 landing pages per month
- Increase CTR / Conversion rates by 2% per month
- 2x landing page click-throughs via social media
Marketing OKRs: Objective: Improve The SEO
Key Results:
- Optimize 30 pages per month for core keywords
- Get 20 back links from other websites
- Increase domain authority to 50 from 40
- Improve website load time
Marketing OKRs: Improve The Content/ Blog Strategy
Key Results:
- Write 50 blog articles in Q1
- Interview 10 industry experts
- Increase blog subscribers to 5000
- 2x eBook downloads every month
Brand Awareness OKRs: Establish A Strong Brand Presence In Global Market
Key Results:
- Increase social media followers to 50,000
- Collaborate with 100 influencers on Instagram and Twitter
- Get 1000 brand mentions on linkedin every month
Also read: Goal Setting Processes – OKR vs KPI
Check out our detailed guide on OKRs and templates to understand the significance and importance of OKRs in detail. You can also download OKR templates and use them for organizational and team-level goal setting.
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Srikant Chellappa is the Co-Founder and President at Engagedly and is a passionate entrepreneur and people leader. He is an author, producer/director of 6 feature films, a music album with his band Manchester Underground, and is the host of The People Strategy Leaders Podcast. He is currently working on his next book, Ikigai at the Workplace, which is slated for release in the fall of 2023.
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What you have mentioned as an objective is not an objective.
Ideally, an objective is qualitative in nature not quantitative.