360 degree feedback programs can be useful as they provide rounded perspectives on employees. However, very often, the problem with 360 degree feedback programs is that they fail because of a few glaring oversights on part of the people who carry them out.
And because of these failures in carrying them out, organizations might think 360 degree feedback programs do not offer enough payoff for the effort involved.
Let’s take a look at one of the most common reasons why 360 degree feedback programs fail.
No Clear Purpose
One of the biggest mistakes that are made with respect to 360 degree programs. Organizations tend to carry out 360 degree programs because it is the ‘in’ thing to do, not because they actually need to carry out a program. Ideally, 360 degree programs are carried out once a year. Typically, they help review an employee’s performance over the period of a year. But depending on the data you collect, you might want to rethink the cycle. Some organizations might need more frequent 360 degree programs than the others. It all depends on what the organization wants to achieve.
Not Enough Communication
A lack of communication can colossally screw up many undertakings, especially things like feedback programs.
Lack of Confidentiality
Confidentiality is not the same as anonymity. If participants of a 360 degree program are not sure of how confidential their feedback is going to be or have previously been subjected to a breach of confidentiality, then naturally the results of the program will be skewed. If you want a 360 degree program to run smoothly, then you need to ensure that the participants’ feedback will remain confidential.
No Plan of Action After the Program
When employees hear that that a 360 degree feedback is going to happen, they expect there to some changes after the program is done. Participants of a program too expect the same. There is no point in carrying out a 360 degree program if there is no follow-up action plan after the program. Before the program, state that action will be taken. And once the program is done, take action.