In today’s fast-paced corporate world, employee engagement is a crucial factor that can make or break a business. On the Management Blueprint Podcast, Sri Chellappa, President and co-founder of Engagedly, an innovative employee engagement and development software platform, shared his insights on how to truly engage employees and align them with the company’s goals.
Sri’s journey into entrepreneurship is a tale of serendipity and perseverance. After working for a company where he realized his true calling lay elsewhere, he joined forces with a startup founder. Together, they grew the company significantly, culminating in a successful exit. This experience laid the groundwork for Engagedly. The idea was born out of recognition of the need for improved employee engagement software.
Employee engagement, as Sri points out, is often narrowly defined. Many organizations focus on superficial measures such as rewards and recognition or employee surveys. However, true engagement encompasses every interaction an employee has with their organization. These are what Sri calls the “moments that matter.”
To address these critical touchpoints, Sri developed the E3 framework, which consists of three key components: Engagement, Enablement, and Execution.
Engagement
The first element, engagement, involves recognizing and rewarding employees. This includes measuring engagement levels and identifying issues. It’s not just about handing out rewards but also about understanding what motivates employees and acknowledging their contributions. Recognition is a simple yet powerful tool. Acknowledging an employee’s effort with a simple thank you or a public shout-out can significantly boost morale and engagement. This doesn’t cost anything but can have a tremendous impact on how valued employees feel.
Enablement
The second component, enablement, is about providing employees with the necessary tools, training, and development opportunities. Employees need to feel they are progressing in their careers. When they perceive a lack of growth, disengagement sets in. Organizations must invest in continuous learning and development programs that help employees build new skills and advance in their careers. By offering coaching, mentoring, and personalized development plans, companies can ensure that their employees remain motivated and invested in their roles.
Execution
The third element, execution, focuses on aligning employees with the organization’s goals and strategies. Transparency and communication are crucial here. Employees need to understand how their work contributes to the broader objectives of the company. When they see the bigger picture and understand the purpose behind their tasks, they are more likely to be motivated and engaged. Execution involves making organizational goals clear and ensuring that employees know their work matters. This alignment fosters a sense of purpose and belonging.
Addressing Common Weaknesses
One common area where companies often falter is in the execution of strategy. Especially in larger or remote organizations, employees can feel isolated and disconnected from the company’s goals. They may not understand how their work fits into the bigger picture, leading to disengagement. Sri emphasizes that managers must go beyond simply assigning tasks; they need to communicate the “why” behind the work. This involves sharing the organization’s goals and explaining how individual contributions are vital to achieving these objectives.
Recognition, as mentioned earlier, is a simple yet effective tool that many managers overlook. It requires a cultural shift where managers make it a habit to acknowledge and praise employees’ efforts regularly. This not only boosts individual morale but also fosters a positive and supportive work environment.
Real-World Applications
Sri’s insights are not just theoretical. Engagedly’s software is designed around the E3 framework, offering modules for recognition, rewards, employee engagement surveys, and learning and development. The platform also helps align employees with organizational goals through skill paths and transparent performance reviews. By making the review process continuous and objective, Engagedly reduces the stress associated with traditional performance evaluations and focuses on ongoing development and feedback.
Overcoming Cultural Barriers
Aligning an organization around its strategy is not always straightforward. It requires a shift in mindset from simply telling employees what to do to involving them in the process. Managers and leaders must articulate the company’s vision and goals clearly and frequently. This helps employees understand their role in a larger context and feel a part of the company’s success.
Sri shared a personal anecdote from his early career at KPMG. He was instructed to perform a task without being given any context or understanding of its importance. This experience was frustrating and demotivating, highlighting the importance of explaining the “why” behind tasks. Employees who understand the purpose of their work are more likely to be engaged and contribute their best ideas and efforts.
Conclusion
Sri Chellappa’s approach to employee engagement through the E3 framework—engagement, enablement, and execution—provides a comprehensive strategy for businesses looking to enhance their employee experience. By recognizing and rewarding employees, providing them with the tools and opportunities for growth, and aligning their efforts with the company’s goals, organizations can create a motivated and committed workforce.
Implementing these strategies requires a cultural shift and a commitment from both leaders and managers to prioritize engagement. However, the benefits are clear: a more engaged workforce leads to higher productivity, better retention rates, and ultimately, a more successful business.
Engagedly’s platform exemplifies these principles, offering tools that help organizations foster a culture of continuous engagement and development. As Sri’s journey shows, understanding and addressing the moments that matter in an employee’s journey can make all the difference in creating a thriving, motivated, and successful organization.
To dive deeper into these concepts and learn more about Sri Chellappa’s journey and strategies, listen to the complete podcast episode on the Management Blueprint Podcast.
Srikant Chellappa is the Co-Founder and CEO at Engagedly and is a passionate entrepreneur and people leader. He is an author, producer/director of 6 feature films, a music album with his band Manchester Underground, and is the host of The People Strategy Leaders Podcast. He is currently working on his next book, Ikigai at the Workplace, which is slated for release in the fall of 2024.