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Are you interested in scaling up your small business in 2025? If the answer is “yes,” then investing in the right software is your only route to success.
The right business tools can empower your employees to provide effective solutions to your customers. Moreover, using the right tools can also provide fast and accurate information to enhance the entire customer experience. Much like accounting software can give you accurate financial information, other software such as CRM, performance management, and payroll can also give you data and therefore insights instantaneously.
Thus, having the data to hand is crucial in delivering overall performance improvements. For example, according to a report from Microsoft, 72% of customers say when they contact customer service, they expect an agent to know—
This is only possible to deliver accurately when your team has powerful business tools at their disposal. Luckily, there are several tools that small businesses can use to provide better services to their clients and gain a competitive edge in 2025. These include a Sales CRM, employee monitoring, performance development, payment tracking, and others.
However, given the plethora of tools in the market, you may be wondering how can you afford so many different software packages and still stay within a limited budget? With this in mind, we have narrowed down the top 15 essential tools that should be affordable for most small business owners.
Do you want to build a high performing team but don’t you have a big budget to hire top talent? If the answer is yes, then the next best thing you can do is get the most out of your existing team members. For example, by using performance management tools, you can monitor your team and provide them with real-time feedback to boost their performance.
That’s just one example of how software can improve overall performance—below we have a curated list of simple and affordable tools every small business should have in 2025:
Best For: Talent & Performance Management Platform
Engagedly is a new generation, cloud-based solution that focuses on employee engagement and development, performance, and communication in your organization. It encompasses features such as 360-degree feedback, real-time performance management, check-ins, performance appraisals, and an LMS that supports overall organizational development.
The software has built-in gamification and social collaboration tools to better manage your people. In addition, the program lets you interact with employees using employee engagement surveys and directories.
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Best For: Smart workflow management
Source: ClickUp
ClickUp is a top-rated project management tool for remote and hybrid teams. It is an all-purpose business management platform with chat, scheduling, custom views, and more.
It is one of the best tools to deploy advanced marketing or sales strategies like account-based marketing or customer segmentation. In fact, many prominent organizations, like Airbnb, Google, and Uber, are using this tool.
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Best For: Feedback Surveys and Experience Management
Source: Zonka
Zonka Feedback is an easy-to-use customer feedback software and experience management platform that businesses of all sizes use to create intuitive and customized surveys to collect feedback through various channels and work on it to improve customer experience, enhance satisfaction, and prevent churn.
The best thing about the tool is that it empowers you with features like real-time feedback alerts and reports so that you can take appropriate action on feedback at the right time and close the feedback loop to prevent churn before it’s too late.
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Best For: Time tracking and project profitability measurement
Source: TimeCamp
TimeCamp is a free and powerful HR technology tool for small teams. Using this software, you will get accurate timesheets to integrate with your accounting software to generate timely payslips. In addition, you can also track your employee performance and project profitability in real-time.
TimeCamp has a centralized dashboard that allows you to collaborate with your remote, in-house, and freelance employees. In addition, you can integrate TimeCamp with 30+ other apps like Asana, Airtable, ClickUp, GitLab, Google Calendar, Google Docs, etc.
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Best for: Social Media Analytics
Source: SocialStatus
Social Status is a social media analytics and reporting tool. It is perfect for agencies that need a multi-channel analytics dashboard for all their clients. It supports Facebook, Instagram, YouTube, TikTok, LinkedIn, and Twitter. Agencies can easily group client profiles and pages, including Facebook ad accounts, plus they can also do competitor analysis and track influencer marketing campaigns too.
Reports can be white-labeled and completely customized to suit different reporting needs. Boardroom-ready reports can be exported to a range of formats, including CSV, PDF, PowerPoint, and Google Slides.
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Best For: Lead management
Source: HubSpot
HubSpot CRM is a customer relationship management tool suitable for both small and large businesses. It is particularly useful for businesses that want to spend less time on data entry tasks. It helps keep all your contacts, business leads, and database in one place, which allows you to have a deeper understanding of your business.
HubSpot is a cloud-based system that can help align remote and in-house teams. It can streamline sales and marketing operations to boost ROI and optimize inbound marketing strategies to generate high-value leads.
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Best For: Creating landing pages, quizzes, and contests
Source: WordPress
Woorise is the best tool for small businesses to collect leads and close them. It is a perfect solution for digital businesses and e-commerce brands that want to capture audience interest and boost sales.
You can integrate Woorise with multiple other business automation solutions such as AWeber, HubSpot, Zapier, Google Analytics, Bitly, PayPal, Stripe, and more. The tool is quite useful for marketing agencies and social media managers.
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Best For: Cold email and email tracking
Source: Saleshandy
Saleshandy is a cold-emailing platform that helps companies increase their email outreach without compromising on quality. The program has the potential to set up hundreds or even thousands of campaigns with multi-stage automated follow-up emails to generate at once.
You can also merge tags to customize your email campaigns. In addition, you can trigger follow-ups based on the previous email actions like opens or clicks. It is a potential tool for businesses that are looking forward to creating multilayered email marketing campaigns.
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Best For: Social media marketing
Source: Social Pilot
SocialPilot has everything that you need to run result-driven social media marketing campaigns in one place. It can manage all your social media accounts and help you automate social media operations, including post scheduling, insight reports, and monitoring engagement.
SocialPilot is designed to bring all social media activities under one roof, from replying to Instagram stories to responding to Facebook page comments. You can also easily collaborate with your team members or coordinate with your clients using the software.
Another great feature is that you can customize SocialPilot to match your brand identity. You can also generate branded analytics reports and provide a seamless branded experience to your clients from a centralized dashboard. When you plan to grow your small business on social media, SocialPilot is a great place to start.
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Best For: Customer acquisition and cost management
Source: GrowSurf
GrowSurf can help you to automate customer acquisition at the lowest possible cost. It helps both B2B and B2C tech companies to create referral programs to get new customers on autopilot mode. You can also create customer-to-customer referral programs to spread word of mouth about your brand.
GrowSurf offers a 312% return on investment, 30% new referral leads and 15% of ARR from referrals. It comes with an automatic link generator that creates unique links for each user, so they don’t have to sign up to promote your products.
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Best For: Online invoicing software
Source: InfoBerry
InvoiceBerry is an online invoicing solution for small businesses and freelancers. It is designed to make invoice and expense tracking processes quick and easy.
The software has a vast array of professional invoice templates that you can customize with your logo, customer information, and other details. Additionally, you can send invoices via email within the software in PDF format.
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Best For: Live chat with website visitors
Source: ProProfs
ProProfs Chat is a simple online live chat platform to engage with your website visitors. The software helps you resolve customers’ issues in real-time.
You can improve your overall customer experience with this instant support system. ProProfs Chat can also help you reduce tickets, improve customer response times, and increase sales and ROI.
You can create proactive live chat pop-ups or customize greetings to boost engagement. Also, it lets you add announcements to notify website visitors about new service updates and products.
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Best For: Business collaboration
Google Workspace is an intuitive collaboration platform designed for all-size businesses to manage multiple operations. It helps businesses to record team meetings, send emails, and reserve conference rooms.
The best thing about the tool is that it has a noise-cancellation feature, which makes it a perfect contact center solution for sales teams.
In addition, it offers features like attendance tracking, team messaging, compliance management, shared calendars, and more. You can edit and share documents, slides, and spreadsheets among your team members in real-time.
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Best For – Managing your financial records
Source: Fresh Books
FreshBooks is powerful and intuitive accounting software that makes it easy for small businesses to keep track of their finances. With its user-friendly interface, streamlined workflows, and advanced features like automated invoicing, expense tracking, and time-saving reporting tools, Freshbooks allows you to easily manage your books while saving more time to focus on growing your business.
Whether you’re just starting out or are an established small business, Freshbooks has the features and flexibility you need to take your finances to the next level.
You can also download free accounting templates, invoicing templates, and balance sheets to easily manage your finances.
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Best for: Customer support
Source: CloudTalk
CloudTalk is a powerful VoIP (Voice over Internet Protocol) platform that businesses can use to expand, scale, and improve their customer support. Unlike traditional brick-and-mortar contact centers, CloudTalk allows agents to work whenever, wherever, and from whatever device they like – as long as it has a microphone and an internet connection.
The cloud-based contact center software offers a wide selection of time-saving and experience-enhancing features, including click-to-call, call forwarding, and analytics. In total, there are over 70 features from which users can pick and choose to create a contact center experience that fits both their business needs and customer requirements.
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ProofHub is all-in project management and team collaboration software for teams of all sizes. It simplifies project management by bringing everything, such as project planning, task delegation, progress tracking, and productivity monitoring, into a centralized location, eliminating information gaps and streamlining workflows.
ProofHub also offers several collaboration features to ensure efficient teamwork. You can discuss projects in real-time, share notes, exchange feedback with instant chat, and keep all important files and documents in one place for easy access and retrieval. This minimizes miscommunication and ensures everyone stays aligned on project goals and deadlines. The best part is that you will get all these at flat pricing, with no per-user fee.
There you go- you have just learned about all the awesome tools that can help you scale up your operations in 2025.
This list contains the perfect small business tools to manage finances, marketing, lead generation, and other operations.
You can use the trial versions of the tools listed above before making longer-term commitments. That way, you can better understand the individual features and whether they are suitable and beneficial for your business.
Looking forward to enhancing employee engagement, productivity, and development of your workforce? Talk to our experts for free consultation.
