How “Organizational Values” Can Impact Your Business Strategy

Building a business and nurturing a motivated workforce in alignment with your company’s principles can be both gratifying and challenging. The use of values as a crucial guiding lens is instrumental in steering sustainable growth. It’s vital to acknowledge that an organization’s values permeate every facet, influencing operations, decision-making, and interactions with both clients and employees.

The significance of organizational values cannot be overstated, as they profoundly shape internal strategies and policies. Aligning goal-setting, strategic thinking, and daily planning with these foundational principles establishes a robust framework for the organization’s growth and development.

What are Organizational Values?

Organizational values are the beliefs that provide an organization with direction and purpose. These values can be described as a company’s character that makes it stand out from the competition. They convey the organization’s perspective and core principles to all its stakeholders.

An organization’s values ought to be real and specific to the business. They should make what the business expects of the employees obvious and serve as a guide for making decisions.

Equality, loyalty, integrity, respect, innovation, teamwork, and efficiency are examples of an organization’s values. For instance, if a company values and fosters accountability and openness, it will encourage employees to voice their complaints and concerns without worrying about the consequences.

Impact of Organizational Values on the Business

The impact of organizational values on a business is profound and far-reaching. Organizational values serve as the guiding principles that shape a company’s culture, decision-making processes, and overall operational framework. 

These values extend their influence to every facet of the business, from internal interactions among employees to external engagements with clients, business partners, and suppliers. A company’s commitment to values like collaboration, integrity, and respect significantly influences its ability to attract top-tier talent. 

Moreover, in an era where ethical considerations hold increasing importance, customers are more inclined to support and associate with businesses that demonstrate a steadfast commitment to strong moral principles in their operations. Therefore, the careful cultivation and alignment of organizational values play a pivotal role in steering the trajectory of a business toward sustainable growth and success.

The following section highlights the far-reaching impact of organizational values on business.

  • Creates a Positive Work Environment

Employees are more likely to cooperate and take initiative in a positive work environment. A positive culture encourages unconventional thinking and is responsive to fresh perspectives, which boosts innovation and creativity. Such an environment also encourages the development of unique products and services and improves problem-solving.

Employees who work in environments that foster motivation and commitment also tend to be more productive. They are willing to go above and beyond to work hard for the firm’s success.

  • Helps Retain Employees

Your organization’s culture plays a crucial role in shaping values, attitudes, expectations, and communication styles. It deeply influences how employees perceive your business, making it vital to recognize and understand its impact. By leveraging this knowledge, you can enhance retention, attract new talent, and create an exceptional team experience. Let’s explore the power of organizational culture and how it can unlock success for your business.

The organizational culture has a profound impact on team members’ problem-solving, interpersonal interactions, and role-playing styles. Whether by design or not, culture inevitably exists and wields significant influence over an employee’s decision to remain with your company. Given this, it is vital to maintain a conscious awareness of your current workplace culture and actively shape it to enhance employee retention, foster success, and cultivate happiness. 

Also read: Why Your Business Needs This Foolproof “Talent Retention Strategy”
  • Enhances Decision-Making

Organizational values have a significant impact on decision-making. A company’s core beliefs become the standard for analyzing decisions and actions when precisely defined and embedded in the organizational culture. Decision-makers refer to these values to help them make decisions that align with the company’s guiding principles, vision, and long-term objectives. It helps maintain consistency in words and actions, enhance brand credibility, and meet stakeholder expectations.

Organizational values serve as a guide for navigating moral dilemmas, making tough decisions, and overcoming challenges. These decisions distinguish a business from the competition and unveil untapped growth opportunities.

  • Measures Organizational Success

Strong workplace cultures, transparent communication, effective management, dependable succession planning, and abundant growth opportunities contribute to organizational effectiveness. All stakeholders should inherit these values to ensure the organization’s success.

Also read: Importance of Goal Setting for Employees
  • Boosts Internal Communication 

There is more to internal communication than merely providing your staff with news and updates. It’s also an effective way to raise employee engagement, morale, retention, and performance.

To foster an engaged and connected workforce, it is crucial to avoid one-sided communication with your employees. Instead, encourage open dialogue and feedback among both you and your staff. Actively seek their thoughts, ideas, and concerns while attentively addressing their needs and expectations. Promptly responding to their input will demonstrate your dedication to creating a culture of engagement and collaboration.

  • Enhanced Trust and Credibility

Trust and credibility are prerequisites for cooperation, communication, and performance in any organization. Regardless of your role—leader, team player, consultant, or partner—you must establish and maintain credibility and trust with your coworkers, clients, and partners by showcasing your dependability, expertise, honesty, and empathy. Organizational values act as a beacon of credibility in any organizational decision.

Maintaining consistency and transparency in your words, deeds, and expectations is one of the finest strategies to gain people’s confidence and trust. This includes keeping your end of the bargain, producing high-caliber work, disseminating pertinent data, and owning up to your mistakes. It also entails defining your objectives clearly and coordinating your roles, duties, and goals with the mission and core values of the company.

Examples of Organizational Values

Many organizations uphold strong organizational values and play a pivotal role in shaping a workplace culture that fosters employee engagement, innovation, and long-term success. Let’s look at some organizations setting examples of organizational values and their contributions to developing business strategy.

1. Microsoft

Microsoft is known for its innovative and customer-focused culture and is a global leader in technology. Despite being a massive organization with multiple business streams and communities to oversee, Microsoft maintains a firm set of principles.

Microsoft’s three core values are:

  • Respect: We recognize that the viewpoints, feelings, and backgrounds of others are equally as valuable as our own.
  • Integrity: We are reliable, moral, and truthful.
  • Accountability: We accept complete responsibility for our decisions, deeds, and results.

2. Tata Group

Improving the community’s quality of life is one of the Tata Group’s key value systems. The following five basic values are considered important by the group.

  • Integrity: In all of our business operations, we must conduct ourselves in an honest, ethical, and open manner.
  • Understanding: We must treat all our customers and coworkers with kindness, respect, compassion, and humanity.
  • Excellence: We must always strive for the highest standards and levels of reliability in the goods and services we provide.
  • Unity: We must work with one another, as well as our clients and international partners.
  • Responsibility: Respect for the countries, communities, and environments we work in must remain a priority.

3. Coca-Cola

Coca-Cola, one of the largest corporations globally, exemplifies its commitment to its ideals through various initiatives. These include promoting gender diversity, implementing human rights policies, and fostering supplier diversity. By championing these efforts, Coca-Cola showcases its dedication to creating a positive impact in the world.

Its list of key principles includes:

  • Leadership – Have the courage to create a better tomorrow.
  • Collaboration – Use collective intelligence.
  • Integrity – Be authentic & honest.
  • Accountability – Being accountable for our wrongdoings.
  • Diversity – Be equally open to everybody.
  • Quality – We are good at what we do.

Summing Up

Organizational values play a crucial part in business strategy. Organizations must have a strong value system consistent with their business strategy to achieve long-term success. Businesses that uphold their core principles create a harmonious workplace where employees are motivated, engaged, and committed to safeguarding these objectives. By understanding the framework of organizational values, businesses can create a strong, value-driven culture that gives them a competitive edge in the competitive marketplace.

Building a thriving, collaborative workplace requires strong organizational principles. This is where Engagedly can be helpful to your organization. Our holistic talent management platform helps reinforce your company’s values by assuring openness, collaboration, and efficiency. Book a personalized demo to learn more.

Frequently Asked Questions

Q1. How frequently should corporate values be revised?

Corporate values should be reviewed every two to three years, but more frequent assessments are warranted in the face of significant internal or external changes impacting the company’s mission, culture, or strategic direction.

Q2. How do you incorporate company values into routine procedures?

Integrate company values into routine procedures by embedding them in training programs, performance evaluations, and daily decision-making processes. Regularly communicate and reinforce these values through team meetings and leadership examples to ensure they become an integral part of the organizational culture.

Q3. What advantages do organizational values offer a company?

Organizational values provide numerous advantages to a company. They serve as a guiding framework for decision-making, fostering a cohesive and unified culture. Clear values enhance employee morale, engagement, and satisfaction, contributing to a positive workplace environment.


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7 Modern Performance Appraisal Types that Create a Winning Culture

Performance appraisal is a vital process for businesses to increase employee productivity and outcomes and evaluate an employee’s strengths and weaknesses. In the past, they primarily used the process as a benchmark for promotions and salary increases. Now, modern methods offer more comprehensive and holistic evaluation tools that allow companies to track an employee’s performance more effectively. 

While some employees may have negative perceptions of the appraisal process due to a fear of criticism, it is crucial for companies to provide constructive feedback and train their supervisors and managers to handle the process tactfully. There are many ways that companies can conduct a performance appraisal, including annual or bi-annual review meetings based on company policies.

Before diving into the modern performance appraisal types, let us first understand what modern methods of performance appraisal are and why they are necessary in today’s business environment.

What is Performance Appraisal?

Employee appraisal type for a winning culturePerformance evaluation is the practice of analyzing an employee’s performance over a period. In the workplace, it is typically manifested as an annual or quarterly procedure that entails reviewing each employee’s performance and productivity.

The modern performance appraisal process can be incredibly advantageous for the organization. It helps to modify the performance appraisal processes to be more flexible to accommodate modern demands. This, in turn, helps in the following ways:

  • Setting clear company goals 
  • Provide real-time feedback to all the employees in the workforce
  • Increase individual employee performance and productivity
  • Figure out the needs for professional training needs
  • Offer the employees accurate insights into counter-productive tasks 
  • Encourage employees to participate in team-building activities
  • Enhance employee retention
  • Align individual employee performance with the company’s business goals

What is the Purpose of the Performance Appraisal Method?

As per reports, 94% of employees believe that managers and team leaders should address mistakes in real-time instead of once a year. (source) The modern appraisal process has proven to be a win-win situation for both companies and employees alike. 

Employees can use performance evaluation to understand how their performance affects corporate success. It also helps identify the good and bad performers and identify training and developmental needs..

Advantages for businesses

  • Determine departmental concerns that have an impact on job quality
  • Motivate your employees’ talents to boost production
  • Find ways to improve the working environment
  • Assist with strategic decisions on expansion planning, layoffs, and so on

Advantages for employee

  • Recognize an employee’s successes
  • Determine the potential for job advancement
  • Identify performance gaps

Need for Modern Performance Appraisal Methods

Workplaces have changed dramatically as a result of sophisticated technologies, and offices now require a better and more transparent appraisal approach. In general, older appraisal systems place a greater emphasis on grading an individual’s personality attributes, whereas the modern performance appraisal method places a greater emphasis on an employee’s accomplishments.

A Gartner survey shows that about 59% of employees consider traditional performance reviews to have low to no impact on their performance (source). That is why the modern method was created to address problems in traditional performance management.

These traditional methods, rather than focusing on future performance and effort, are more concerned with an employee’s past. Many employers regard the entire procedure as pointless! 

On the other hand, current approaches have a good impact on appraisal system employees, and they can now confront the appraisal meeting with greater confidence and without feeling burdened by it. These innovative processes can readily satisfy modern company and employee demands. Companies now utilize the most recent method to ensure that the evaluation process is neutral. As per a Harvard Business Review report, about 70% of multinational companies are moving toward this. (source)

Importance of Modern Approach to Performance Appraisal

  1. Improved communication: Continuous feedback, goal-setting, and 360-degree feedback encourage ongoing communication between employees and their supervisors. This helps to foster a culture of open and honest communication, which is essential for a healthy and productive workplace.
  2. Developmental focus: Modern methods focus on helping employees reach their potential and develop their skills, rather than just evaluating their past performance. This helps to create a culture of learning and development, which can lead to increased productivity and retention.
  3. Alignment with business goals: By setting clear goals and regularly reviewing progress towards those goals, modern performance appraisal methods help to ensure that employees’ efforts are aligned with the organization’s overall goals. Ithelps to drive business success and create a more cohesive and effective team.
  4. Improved employee engagement: When employees feel that their efforts are valued and that they have opportunities to learn and grow, they are more likely to be engaged and motivated. It helps to create a positive work environment.
  5. Increased fairness: Traditional performance appraisal methods can be subjective and may not accurately reflect an employee’s contributions. Modern methods, such as 360 degree feedback, help gather feedback from multiple sources, which can help create a more fair and accurate assessment of an employee’s performance.

7 Modern Performance Appraisal Types That any Organization can Follow

1. Management by Objective (MBO) 

This method allows managers and employees to collaborate,identify, organize, and strategize the success objectives for the organization. The management outlines the intended objectives to be met, giving the employee a significant amount of responsibility for the results that are expected of them. The manager and employee review progress at regular touchpoints. The company can then use these progress indicators as a guide to determine the employee’s  contribution.

While effective in assessing productivity rates, this technique typically stresses career-oriented and measurable goals. As a result, intangible aspects of an employee’s success, such as interpersonal skills or professional devotion, are sometimes overlooked. 

2. BARS (Behaviorally anchored rating scale) 

In this method, both qualitative and quantitative gains are achieved from the performance appraisal process. The Behaviorally Anchored Rating Scale (BARS) approach compares employee performance to particular behavioral examples that are numerically rated.

BARS excel in giving clear standards, improving feedback, and delivering accurate performance evaluation and continuous evaluation since it accesses both quantitative and qualitative types of measurement while also adding intangible traits of employees into the rating system. However, when done manually, this method is often affected by bias.

3. Critical Incident Method 

In this system, the employer assesses the performance of an employee based on specific events called “critical incidents.” As per these critical incidents, an individual either excels or fails in any given activity. Throughout the procedure, the evaluator keeps a digital or physical diary in which the information from the many episodes is recorded.

This method, while labor-intensive, is beneficial to employees’ personal development. Employers can provide specific feedback to employees by keeping detailed records of both positive and opportunity-area milestones in their career trajectory. This improves the prospects for future development. During the scheduled progress or 1:1 meeting, these metrics can be easily reviewed.

4. Assessment Centre Method 

This approach to performance evaluation evaluates employee performance in social circumstances. Employees are requested to participate in situational exercises such as simulations, role-playing exercises, or workgroups that are designed to emphasize their potential success in various positions and responsibilities.

This process is beneficial in terms of providing insight into the employee’s personal traits and characteristics that can influence their success. These characteristics are: 

  • Problem-solving skills
  • Work ethics
  • Tolerance
  • Adaptability
  • Judgement
  • Introversion or extroversion
  • Collaboration

However, this method can lead to unhealthy competition among employees. Furthermore, because of the social aspect of the assessment, it has the potential to have negative consequences for low achievers.

5. Psychological Appraisals 

This method is especially beneficial for discovering an employee’s hidden potential because it focuses on analyzing an employee’s future performance rather than previous work. Qualified psychologists conduct a number of tests on employees. In-depth interviews, psychological exams, and private discussions are a part of this performance appraisal appraoch. These tests are designed to assess an employee’s emotions, cognition, and other associated characteristics that may affect their future performance.

Although this method is thorough and insightful, it is clearly a time-consuming, complex, and costly process. Furthermore, the quality of the results is dependent on the psychologist who conducts the technique as well as a range of other influences that may affect the employee during testing (e.g., personal stress-related events); therefore, results can be uneven at times. 

6. Human-Resource (Cost) Accounting Method

The cost accounting method evaluates an employee’s performance in terms of the monetary advantages they provide to the firm. This is often calculated by comparing the cost of maintaining an employee to the ROI obtained by the business from that specific person.

Many elements are included in this performance rating approach, including overhead cost, average service value, quality, interpersonal interactions, and so on. However, its fundamental disadvantage is its reliance on the quality of cost-benefit analysis.

7. 360 Degree Feedback 

According to industry consensus, the annual performance appraisal system is obsolete and no longer useful. Employees must maintain constant communication with team leaders and supervisors. Continuous feedback procedures, such as 360degree feedback, help  get unbiased feedback.

In this process, multiple raters are involved in evaluating an individual’s performance. Everyone in the organization who has engaged with the employee, including managers, colleagues, subordinates, and even consumers, shares their feedback. 

Typically, this feedback is gathered using an online questionnaire created specially for this purpose. When every employee in a business evaluates their managers, peers, customers, and suppliers, as well as participates in regular self-evaluation, effective performance analysis with varying levels of transparency is ensured.

Wrapping Up

In conclusion, modern performance appraisal methods have come a long way from the traditional annual review process. These new approaches focus on ongoing communication and development rather than just evaluating past performance. 

While there is no one-size-fits-all solution, these modern methods have shown to be more effective in helping employees reach their potential and drive business success. It is important for organizations to regularly assess and evaluate their performance appraisal process to ensure it aligns with their goals and meets the needs of their employees.

Performance Management Tool

Frequently Asked Questions

Q1. What are the modern methods of performance appraisal?

Some of the most used Modern Methods of Performance Appraisal are:

  • HR accounting method
  • BARS method
  • MBO method
  • Psychological appraisal method
  • The 360-degree performance appraisal method

Q2. What is the Cost Accounting Method of performance appraisal?

This strategy assesses employees’ performance based on the economic output a business generates from their input. This is determined by comparing the costs of retaining personnel to the advantages that an organization derives from their contributions.


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