14 Businesses Doing a Great Job at Building Epic Company Cultures

Company culture refers to the shared values, beliefs, behaviors, and practices that characterize an organization. It encompasses everything from the way employees communicate with each other to the company’s mission and vision to the physical workspace and overall work environment.

The Importance of Building a Strong Company Culture

building a strong company cultureA strong company culture is crucial for attracting and retaining top talent, improving employee engagement and productivity, and fostering a positive work environment. 

According to a study by Deloitte, 94% of executives and 88% of employees believe that a distinct workplace culture is important to business success.

There are many businesses that have received recognition for their outstanding company cultures. These businesses have been recognized for their unique approaches to creating a positive and engaging work environment and for their commitment to values such as innovation, social responsibility, and work-life balance.

According to Glassdoor’s Employees’ Choice Awards, HubSpot was ranked #1 Best Place to Work in 2020, followed by Bain & Company and DocuSign. The ranking is based on employee reviews of their workplace culture, benefits, and overall experience working for the company.

By highlighting some businesses and their successful approaches to building epic company cultures, this article aims to inspire other businesses to prioritize culture-building and create a more positive and engaging work environment for their employees.

Also Read: Engagedly Announces the Top 100 Global HR Influencers of 2023

1. Google

Google’s culture of innovation is fueled by a number of innovative practices and policies, including “20% time,” which allows employees to spend one-fifth of their workweek pursuing passion projects outside of their regular job responsibilities. 

Google also encourages cross-functional collaboration, with employees from different teams and departments working together to tackle complex challenges.

The perks and benefits of working at Google

In addition to its positive culture, Google is also known for its generous employee benefits and perks. These include on-site fitness centers, free gourmet meals, and unlimited vacation time. The company also offers a range of professional development opportunities, including tuition reimbursement and leadership training programs.

2. Airbnb

Airbnb fosters a sense of community and belonging by prioritizing diversity and inclusion, encouraging open communication, and providing opportunities for employees to connect with one another. The company also values creativity and experimentation, with a culture that rewards risk-taking and innovation.

The perks and benefits of working at Airbnb

In addition to its collaborative and community-focused culture, Airbnb offers a range of employee benefits and perks, including unlimited paid time off, flexible work arrangements, and professional development opportunities. The company also places a strong emphasis on work-life balance, with policies designed to support employees in achieving their personal and professional goals.

Airbnb’s commitment to building a supportive employee culture has been recognized with numerous awards and accolades. In 2020, the company was named to Forbes’ list of Best Employers for Diversity and Fortune’s list of Best Workplaces in Technology. 

3. Patagonia

Patagonia promotes sustainability and social responsibility by implementing environmentally-friendly business practices, supporting local communities through its grant program, and advocating for environmental and social issues through its activism campaigns. The company is also committed to transparency and accountability, with a focus on educating customers and stakeholders about its impact on the planet.

The perks and benefits of working at Patagonia

Patagonia offers a range of employee benefits and perks, including flexible work arrangements, on-site child care, and extensive opportunities for professional development. The company also encourages a healthy work-life balance, with policies designed to support employees in achieving their personal and professional goals.

Patagonia’s culture has been recognized as one of the best in the world, with numerous awards and accolades for its commitment to social responsibility. According to Glassdoor, 91% of Patagonia employees approve of CEO Rose Marcario’s leadership, and the company has been named to Forbes’ list of Best Employers for Diversity and the Human Rights Campaign’s Corporate Equality Index.

4. Zappos

Zappos prioritizes customer service and employee empowerment by providing extensive training and support to its employees, encouraging them to take ownership of customer interactions and resolve issues creatively and effectively. The company also emphasizes transparency and communication, with a focus on building strong relationships with both customers and employees.

The perks and benefits of working at Zappos

Zappos’s list of employee benefits and perks includes comprehensive healthcare coverage, on-site fitness and wellness programs, and extensive opportunities for career development and growth. The company also places a strong emphasis on work-life balance, with policies designed to support employees in achieving their personal and professional goals.

Zappos has bagged numerous awards for its exclusive work culture and for its focus on customer service and employee empowerment. According to Glassdoor, 56% of Zappos employees would recommend the company to a friend, and the company has been named to Fortune’s list of Best Companies to Work For and Forbes’ list of Best Employers for Diversity.

5. HubSpot

HubSpot prioritizes employee growth and development by providing extensive training and support to its employees, offering regular feedback and coaching, and encouraging continuous learning and development. The company also places a strong emphasis on collaboration and innovation, with a focus on creating a positive and engaging work environment that fosters creativity and innovation.

The perks and benefits of working at HubSpot

HubSpot offers a range of employee benefits and perks, including unlimited vacation time, flexible work arrangements, and extensive opportunities for professional development and growth. T

6. Netflix

Netflix encourages risk-taking and innovation by giving its employees the freedom to experiment. The company is famous for its “Freedom and Responsibility” culture, which empowers employees to make their own decisions and take ownership of their work. Netflix also encourages open communication and transparency, which allows employees to share ideas and feedback freely.

The perks and benefits of working at Netflix

In addition to its unique culture, Netflix offers a range of employee benefits and perks, including unlimited vacation time, flexible work arrangements, and generous parental leave policies. The company also places a strong emphasis on professional development and growth, with opportunities for employees to attend conferences, workshops, and other learning events.

Netflix’s culture has been widely praised for its emphasis on innovation, risk-taking, and transparency. The company has been named to Fortune’s list of Best Workplaces in the Bay Area, and its CEO, Reed Hastings, has been recognized as one of the most admired business leaders in the world. 

7. Salesforce

Salesforce places a strong emphasis on giving back to the community through its 1-1-1 model, which commits 1% of the company’s equity, 1% of its employees’ time, and 1% of its product to support social and environmental causes. The company also encourages employees to volunteer and participate in community service projects, while also supporting a range of philanthropic initiatives through its Salesforce Foundation.

Salesforce’s list of employee benefits and perks includes generous parental leave policies, flexible work arrangements, and opportunities for professional development and growth. The company also places a strong emphasis on diversity, equity, and inclusion, with programs and initiatives designed to promote a culture of belonging and respect for all employees.

The perks and benefits of working at Salesforce

Salesforce’s culture has been widely praised for its emphasis on social responsibility, employee well-being, and diversity, equity, and inclusion. The company has been named to Fortune’s list of Best Workplaces for Giving Back, and its CEO, Marc Benioff, has been recognized as a leading advocate for corporate social responsibility and sustainability. Salesforce’s unique culture has also been the subject of numerous case studies and articles, highlighting the company’s success in building a high-performing and engaged workforce.

8. Buffer

Buffer places a strong emphasis on transparency and open communication, with regular updates on company strategy, financials, and team performance shared with employees and the public. The company also promotes remote work with a distributed team that spans multiple time zones and locations around the world. To support the remote work initiative, Buffer has developed a range of tools and processes to foster communication, collaboration, and connection among team members.

The perks and benefits of working at Buffer

Buffer offers the following benefits to its employees; unlimited time off, flexible work arrangements, and opportunities for professional development and growth. The company also places a strong emphasis on employee well-being, with programs and initiatives designed to promote physical and mental health.

Buffer’s unique approach to company culture has earned it widespread recognition, with the company consistently ranking among the top workplaces in the tech industry. It has been named to Fortune’s list of the Best Small Workplaces and Entrepreneur’s list of Top Company Cultures, among other accolades. 

Also Read: Guide to select the right Performance Review Software

9. Adobe

Adobe fosters a culture of innovation and creativity by encouraging employees to take risks, experiment with new ideas, and collaborate with others to develop innovative solutions. The company also provides employees with access to cutting-edge technology and resources, such as state-of-the-art design and development tools, to support their creative work.

The perks and benefits of working at Adobe

Adobe offers flexible work arrangements, health and wellness programs, and opportunities for professional development and growth for its employees. The company places a significant focus on diversity and inclusion, implementing programs and initiatives to foster a more diverse and inclusive workforce.

Adobe’s innovative approach to company culture has earned it widespread recognition, with the company consistently ranking among the top workplaces in the tech industry. It has been named to Fortune’s list of Best Companies to Work For and Forbes’ list of World’s Best Employers, among other accolades. The company’s commitment to customer success has also helped it to build a loyal and engaged customer base, with a strong track record of delivering innovative products and services that meet the evolving needs of its customers.

10. Warby Parker

Warby Parker fosters a sense of community and social responsibility by prioritizing ethical and sustainable business practices and by encouraging employees to get involved in community service and philanthropy. 

The perks and benefits of working at Warby Parker

Warby Parker supports its employees by offering the following benefits; generous employee discounts, opportunities for professional development and growth, and a culture that encourages work-life balance.

Warby Parker’s commitment to community and social responsibility has earned it widespread recognition, with the company consistently ranking among the top workplaces in the retail industry. The company has been named to Fortune’s list of Best Workplaces in Retail and Fast Company’s list of Most Innovative Companies, among other accolades. Warby Parker’s commitment to ethical and sustainable business practices has also helped it to build a loyal and engaged customer base, with a reputation for high-quality, affordable eyewear that is also socially responsible.

11. Trello

Trello promotes remote work and work-life balance by offering flexible work arrangements, unlimited vacation time, and a culture that emphasizes trust and autonomy. The company also places a strong emphasis on communication and collaboration, with tools and resources designed to help remote teams stay connected and engaged.

The perks and benefits of working at Trello

Trello offers a range of employee benefits and perks, including opportunities for professional development and growth, a culture that encourages experimentation and creativity, and a commitment to giving back to the community.

The company has been named to Fortune’s list of Best Workplaces for Flexibility and Fast Company’s list of Most Innovative Companies, among other accolades. Trello’s commitment to remote work has also helped it to build a loyal and engaged customer base, with a reputation for high-quality project management software that is designed for remote teams.

12. Etsy

Etsy prioritizes diversity and inclusivity by promoting transparency and accountability in its hiring and promotion processes and by offering a range of employee benefits and resources designed to support underrepresented groups. The company also places a strong emphasis on sustainability and ethical business practices, with a commitment to reducing its environmental footprint and supporting local communities.

The perks and benefits of working at Etsy

Etsy offers a range of employee benefits and perks, including opportunities for professional development and growth, a culture that encourages experimentation and creativity, and a commitment to giving back to the community.

Etsy has been named one of the top workplaces for diversity and inclusion because of its  commitment to diversity and sustainability. The company has been named to Fortune’s list of Best Workplaces for Diversity and Great Place to Work’s list of Best Workplaces for Women, among other accolades. Etsy’s commitment to sustainability has also helped it to build a loyal and engaged customer base, with a reputation for high-quality, ethically sourced products that support local communities.

13. Apple

Apple fosters innovation and excellence by prioritizing collaboration, experimentation, and a commitment to quality in its products and services. The company encourages employees to take risks and think outside the box and has built a culture that rewards creativity, hard work, and a passion for excellence.

The perks and benefits of working at Apple 

Apple’s employees get the following benefits and perks; opportunities for professional development and growth, a culture that encourages work-life balance, and a commitment to giving back to the community.

Apple is known for its commitment to innovation and design, and it has consistently ranked among the top workplaces for innovation and creativity in the technology industry. The company has been named to Fortune’s list of Most Admired Companies, and has won numerous awards for its product design and innovation, including multiple design awards from the prestigious Industrial Designers Society of America (IDSA).

14. Basecamp 

Basecamp prioritizes remote work and work-life balance by providing employees with the flexibility and tools they need to work from anywhere. The company encourages regular communication and collaboration and has built a culture that values autonomy, trust, and respect.

The perks and benefits of working at Basecamp

Basecamp’s range of employee benefits and perks include opportunities for professional development and growth, a culture that encourages creativity and innovation, and a commitment to giving back to the community.

Basecamp’s commitment to remote work and work-life balance has earned it recognition as one of the top workplaces for remote employees. The company has been named to Forbes’ list of Best Remote Companies and has won numerous awards for its workplace culture and employee satisfaction.

Conclusion 

Building an epic company culture is essential for the success and growth of any business. It not only helps attract and retain top talent but also creates a positive work environment that fosters creativity, innovation, and productivity. The businesses we discussed in this article have all demonstrated a strong commitment to building and maintaining a positive company culture and have reaped the benefits in terms of employee satisfaction, customer loyalty, and overall success.

Frequently Asked Questions

Q1. What is a company culture?  

Company culture refers to the set of shared values, beliefs, attitudes, and behaviors that define how employees interact with each other at work. It gives direction to the organization and can vary from one organization to another.

Q2. Why is company culture important? 

Company culture is important for the following reasons:

  • Attract top talents.
  • Improve communication and collaboration.
  • Boost productivity.
  • Helps in retention.
  • Builds employer branding.

Q3. What are the elements of a positive company culture? 

A positive work culture includes the following:

  • Transparency and trust
  • Inclusivity
  • Rewards and recognition
  • Learning and Development
  • Employee well-being

Q4. Whose responsibility is it to build the company culture anyway?

From leadership to HR to employees, everyone is equally responsible for building a strong company culture.


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How to Create a Positive Organizational Culture for Your Employees?

Years of research conducted by renowned psychologists and organizational leaders reveal that a positive workplace culture is one of the most important driving factors of business success. It leads to higher productivity, better employee engagement, and higher returns. Therefore, it is imperative to create a culture that supports employees’ growth and values them for their efforts.

Continue reading “How to Create a Positive Organizational Culture for Your Employees?”

How Company Culture Shapes Employee Engagement?

Deloitte research cites culture and engagement as the top challenges for 87 percent of organizations, particularly for measuring culture and engagement effectively. In fact, measurement of both factors, culture, and engagement, is necessary as they yield major benefits. For developing a high-performance culture fueled by engaged employees, decouple the two – culture and engagement – and see each as an individual entity with its own set of contributions. 

Companies with high-performing cultures are innovative, customer-focused, and meet their strategic objectives in accordance with their values. In the same way, employees who are engaged are more productive and far less likely to leave the company. Both are important and closely related, but they differ in nature, and hence, measuring a company’s culture and employee engagement requires specific metrics. Unfortunately, companies often employ the same tool to measure both. For example, when employees’ surveys are conducted, there is no specific questionnaire for measuring culture and understanding level of employee engagement. Your cultural change and employee engagement programs will fail if you aren’t clear on what you are measuring.

Can any one aspect – company culture or employee engagement – thrive by itself?

Although many managers believe that employee engagement surveys alone can boost productivity, it is not so. Improving the organization’s overall culture with a higher level of employee engagement is a far better way to boost business productivity and drive growth. To simply put, employee engagement is inextricably related to the strength of the company culture.

Understanding what is Employee Engagement

An employee’s engagement has to do with how employees feel about their workplace and work culture. The healthier a company’s culture is, the easier it becomes for the employees to grasp their roles and responsibilities. Engagement leads to happier, more motivated, and more committed employees. 

Engaged employees are more likely to be:

  • Dedicated and motivated to exceed their company’s goals.
  • Positive and proactive about acquiring new skills and creative in resolving problems.
  • Devoted to building their careers with an organization

Engaged employees add a multitude of benefits to an organization, which include increased productivity, stronger customer relationships, and decreased turnover, to name a few. 

Also read: Why is employee engagement important for your company?

What do stats have to say about employee engagement and culture?

Interestingly, looking at certain stats, it is undeniable that employee engagement is closely related to a company’s high-performing and healthy culture.

Understanding what is company culture

Simply put, company culture refers to the employees’ norms, practices, and behavior that influence how and why certain events or actions happen in an organization. 

Company cultures that excel can have a positive impact on all areas of an organization. Engaged employees, increased productivity, achievement of goals and increased retention are all hallmarks of high-performance work cultures. A company with a strong culture, for example, has a 14 percent employee turnover rate when compared with a company with a subpar culture, which has a 48 percent turnover rate.

In what ways does a high-performance culture differ from a usual company culture?

A high-performance culture focuses on following effective and workable practices and norms to drive superior employee performance in an organization.

To elaborate, it’s a culture that allows a performance-driven organization to achieve superior financial and non-financial results, with values such as better service, high employee engagement; improved client satisfaction; increased productivity, and employee retention, over a long period.

Also read: How to build a positive workplace culture and its benefits

Company culture and employee engagement: how are they unique?

To differentiate between the two, think of employee engagement as focusing on an employee (or ‘I’ factor) and culture as emphasizing the whole (‘or ‘we’ factor). Therefore, the employee-engagement factor has to do with how employees feel about their employer and their workplace work. 

An engagement survey can make a good predictor of employee retention, as it can measure loyalty and productivity. Managerial actions or other factors can severely affect employee engagement or even have an adverse impact on it quickly.

Culture, on the other hand, focuses on intrinsic company values, which are often unquantifiable and difficult to assess. An organization’s culture is, essentially, ‘the way we do things.’ Changing culture takes time and effort because it’s often deeply ingrained. Hence, to influence a company’s culture, you must engage in a long-term reform program, or you must experience a significant external change, like an acquisition or merger.

Thus, employee engagement focuses on keeping employees motivated and happy while company culture lies deeply buried within an organization based on certain values, practices, norms, and a set of beliefs. To understand each of them better, it is necessary to understand how to measure your company culture and engagement.

Why is it necessary to measure engagement and culture?

Measuring culture and employee engagement is crucial since engaged employees are directly linked to employee retention, performance, and a company’s profitability. Importantly, the measurement of company culture and employee engagement helps to understand whether employees’ engagement and commitment align with a company’s expectations and strategic objectives or not. 

Most organizations adopt certain metrics to measure company culture and employee engagement. To start with any form of quantifiable measurement, understand and know where the culture stands now and what steps you had taken to create a high-performing culture. 

Unlike employee engagement, culture focuses on an organization’s core values and vision, and hence, any type of off-the-shelf survey will not be effective.

How company culture and engagement are assessed differently?

Culture and engagement are not only measured for different reasons, they must also be evaluated differently. For instance, you can find out how engaged your employees are based on the scores of your employee engagement survey. Using this data, you can then determine what improvements can be made. You can compare employees’ performance to that of previous years or similar organizations to get clarity on employee engagement and performance.

On the other hand, when it comes to culture, there is no right or wrong way to respond. Based on its goals and business objectives, an organization must identify what is ‘good’ and ‘bad’. Viewpoints on culture differ greatly from one organization to the next. For example, the culture of a bank will differ greatly from that of a start-up.

How does company culture shape employee engagement?

High-performance company culture is directly related to employee engagement, as the culture clearly defines healthy and supportive values and behaviors. In such a culture, employees know what’s expected of them and how their environment positively influences their performance. They feel connected, involved, and supported. Owing to all these factors which build up a conducive culture, they tend to be engaged. To enhance employee engagement, begin by strengthening your company culture, and here are several methods to do so:

1. Clearly define company culture

Culture forms the heart and soul of your organization, and thus, you need a strong culture to foster strong employee engagement. To get started, the leadership team should outline:

  • Company’s mission, vision, and values
  • Employee behavior expectations
  • Define culture and document it as a presentation or on your Intranet system, or in an employee handbook. Make your document widely available once it has been created and follow up on your defined culture. All hands meet or virtual gatherings can be held for the same.

2. Conduct Employee Surveys

Regularly assess your organization’s culture. By doing so, you’ll:

  • Learn what works in your company culture and how you can improve it.
  • Give employees a voice and you’ll discover new ideas you might not have thought of.

3. Work on employee feedback

When you decide to engage employees’ feedback, the payoff will be immense. The employees will sense that they are helping to shape the company culture, and their engagement will increase. Communicate the actions you plan to implement based on their feedback. Hold focus groups to discuss your action plan. Encourage employees to participate in brainstorming sessions to generate ideas.

Also Read: How To Create A Feedback Culture In Your Workplace?

Conclusion

Creating a strong culture for employee engagement has its own set of challenges – more like an ebb and flow, as it is not a one-time task. For long-term value, your culture needs to be nurtured regularly and for the same, measuring culture and employee engagement is crucial. In the process, you shall understand how satisfied and committed an employee is to her job. 

By offering training regular sessions, managerial encouragement, and keeping an open mind about effective workplace practices, companies can meet the expectations of employees to create a high-performance culture. 

In a nutshell, employee engagement is an ongoing process and is inextricably related to company culture. Over time, you need to focus on employee needs, then use that information to create a strong company culture.


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