The Key to Employee Retention for Professional Services Firms

Talented employees are a company’s most valuable asset. However, retaining them is a challenge for most organizations today. According to market data, the average employee turnover rate in 2023 was 41%. What’s more shocking is that this rate was a whopping 57% for professional services firms.

There’s no denying that employee turnover can be disruptive for any organization. It can result in a decrease in productivity, sales loss, increase in recruitment expenses, and other undesirable impacts. A high rate of staff turnover can also impact the morale of existing employees. That’s why companies need to prioritize employee retention.

So, what is employee retention? It refers to an organization’s ability to reduce turnover by fostering a positive work culture.

Well, retaining employees isn’t a magic trick. Rather, you have to follow a multilateral approach that focuses on employee engagement and appreciation. This blog explores the key aspects of employee retention in professional services and offers strategies to boost the same.

Let’s dive in!

Also Read: How to Calculate Employee Retention Rate in Your Organization

Why Do Employees Leave Professional Services Firms

Employees may leave an organization for several reasons. By identifying the underlying causes, you can implement effective employee retention strategies. Here are some of the major reasons behind employee turnover at professional services firms:

1. Demanding Workloads and Long Hours

In today’s competitive business landscape, employees often have to deal with intense workloads, long working hours, and unrealistic deadlines. These can result in stress and burnout, causing employees to look for alternate job options.

2. Lack of Career Growth Opportunities

Talented employees attach a lot of importance to skill development and career growth opportunities. According to a market study, about 74% of employees are likely to leave their organizations if such prospects are missing.

3. Inadequate Compensation and Benefits

Another reason is the lack of competitive compensation and benefits. Underpaid employees often feel demotivated to continue in their existing jobs and look for better opportunities.

4. Unhealthy Company Culture and Poor Work-Life Balance

An unhealthy company culture impacts the mental and physical well-being of employees. It can also lead to a poor work-life balance, thus driving employees to switch jobs.

5. Feeling Under-Appreciated and Undervalued

Lack of recognition and appreciation by the company leadership can make employees feel undervalued. This can cause employees to become less engaged in their jobs and explore other job avenues.

Also Read: Best Employee Retention Strategies to Keep Your Best Talents

What Are the Key Drivers of Employee Retention?

When it comes to employee retention, you can adopt several best practices to drive home the desired results. This is regardless of your company size. Let’s take a look at some of the key drivers of retention:

1. Building a Positive and Supportive Work Culture

positive work culture can go a long way to make your employees feel connected to the organization. It can also enhance job satisfaction.

  1. Fostering Open Communication and Transparency: Communication plays a crucial role in developing trust and transparency within a workplace. By encouraging employees to share their concerns, ideas, and feedback, you can ensure two-way communication and address issues effectively.
  2. Investing in Employee Well-Being Programs: Investing in employee well-being programs boosts morale and reflects your commitment to providing the best work environment for your employees.
  3. Recognizing and Rewarding Achievements Publicly: Formal recognition and rewards serve as effective means to appreciate employees and celebrate their performance and achievements. They help to motivate employees and boost productivity.
  4. Encouraging Collaboration and Teamwork: A collaborative work environment encourages employees to develop bonds with their peers. It boosts a sense of camaraderie and inspires them to perform better as a team.

2. Providing Growth and Development Opportunities

With effective growth and development opportunities, you can help your employees to attain new skills and enhance their career graph.

  1. Offering Mentorship Programs and Leadership Training: Leadership training and mentorship programs can prepare your employees for higher roles within the organization and help align employee skills with organizational goals.
  2. Supporting Continuing Education and Skill Development: In today’s ever-evolving business landscape, it’s important to update employee skills. By educating and developing their skills continuously, you can boost their confidence and empower them to tackle new challenges.
  3. Matching Projects With Employee Interests and Skillsets: This approach creates a win-win situation for your employees and organization. It facilitates your employees’ efficiency, thus resulting in enhanced productivity for the organization.
  4. Encouraging Participation in Conferences and Workshops: Through these strategies, you can enable your employees to become experts in their fields. Such efforts on your part can contribute towards developing a growth mindset in your employees.

Employee Engagement

3. Ensuring Competitive Compensation and Benefits

A competitive compensation package can play a vital role in securing top talent and retaining them. It allows employees to know that you value their skills and drives job satisfaction.

Apart from this, you can also offer some other benefits to ensure employee retention, such as:

  1. Conducting Regular Salary Reviews and Adjustments: A consistent salary review process is an essential aspect of employee retention programs. With such a process in place, you can identify salary disparities and adjust the package of your employees. This will enable your employees to draw a competitive package and build their trust in you.
  2. Offering Comprehensive Health Insurance Plans: With comprehensive health insurance plans, you can make sure that medical expenses don’t burden your employees. At the same time, you can help them remain safe and secure.
  3. Providing Flexible Work Arrangements and Remote Work Options (If Applicable): Are you aware that 98% of employees today prefer working remotely? Flexible and remote work options enable employees to optimize their daily schedules and find a work-life balance. Such work arrangements also reduce work-related stress and enable employees to be more productive.
  4. Considering Creative Benefits Like Student Loan Repayment Assistance: Most employees today expect their employers to provide additional benefits. By providing creative benefits like student loan repayment assistance, you can help employees deal with their financial commitments. In return, such benefits can earn you the loyalty of your employees.
Also Read: Guide to Employee Engagement and Retention in Financial Services Industry

Additional Strategies for Professional Services Firms

It’s not enough to know what is the key to employee retention. You should also be able to implement that key effectively and at the right time. Here are a few additional strategies that can help to keep the turnover rate low at professional services firms:

  1. Invest in a Strong Onboarding Process: Every company must have a robust onboarding process in place. It helps you focus on an employee right from the recruitment phase and put your best foot forward. By creating a lasting impression during the onboarding phase itself, you can gain an advantage over your competitors and enhance your chances of retaining the employee.
  2. Conduct Regular Stay Interviews to Address Concerns Proactively: When you conduct stay interviews and address concerns proactively, you help create a supportive work environment for your employees. Such interviews enable you to gather employee feedback and act on them to address their concerns and needs. This approach enables you to reduce the risk of turnover threats by fostering employee engagement.
  3. Empower Employees With Decision-Making Authority: Empowered employees experience a higher degree of job satisfaction. When they exercise their power to make decisions, they begin taking ownership of their work as well. This has a positive impact on their contributions and enhances their job satisfaction, thus making it more likely for them to remain with your organization.
  4. Promote Work-Life Balance and Avoid Excessive Overtime: Maintaining a good work-life balance is essential for employees to remain healthy and productive. By promoting work-life balance, you can help them to avoid excessive overtime. Such efforts will encourage your employees to continue with your organization and contribute to a low turnover rate.
Also Read: HR Career Focus: Exploring the Role of an Employee Experience Director

Summing Up

Employee retention in professional services need not be a challenging task. You need to focus on the reasons behind employee turnover. This will help you to get clarity about how to resolve the issues. Once you do that, you can make strategic moves and introduce relevant changes in your organization.

If you are looking for help to implement the right strategies and level up your workforce, you can consider Engagedly. It’s a talent management platform that can help create a more engaged, high-performing workplace with a reduced turnover rate.

Talent Management Software

Frequently Asked Questions

Q1. How does employee retention impact productivity?

High turnover rates can impact an organization’s workflow and result in lower productivity. On the other hand, when an organization manages to retain employees, it leads to a stable work environment. It allows employees to focus on their work and helps improve productivity.

Q2. Why is employee retention important?

When an employee quits an organization, it loses more than just talent. It also loses experience, ideas, and intellectual property. Further, the organization has to invest time, money, and effort to recruit and train another individual. By retaining employees, the organization can avoid all these hassles.

Q3. What is the most essential aspect of an employee retention strategy?

One essential aspect of a retention strategy is making your employees feel connected to your organization. Improving employee engagement and instilling a sense of belonging is an effective way to achieve this objective.

The Great Resignation: Causes, Effects, and Preventive HR Strategies 

In the aftermath of the unprecedented employment crisis caused by the COVID-19 epidemic, a new trend arose in the U.S. labor market in 2021, when millions of Americans quit their jobs willingly. In April 2021, four million people left their jobs, and in September 2021, 4.4 million employees resigned in a single month – an unbelievable record number! 

What were the driving factors for these departures? In this blog, we will have a look at various challenges employees face and the expectations they have that lead them to leave their jobs. 

We shall also share practical solutions that can be used to overcome an employee’s difficulties and how companies can introduce smart supportive initiatives and programs so that the employee retention rate is high.   

What exactly is The Great Resignation?

In 2020, a great deal of dread, anxiety, and doubt was produced by Covid-19 and as a result, businesses had closed, the economy had slowed, and many people worked from home.

In 2021, as we entered into a state of the “new normal” with employees starting to return to offices or embrace hybrid working environments, many employees started to leave their jobs on their terms. This movement, dubbed “The Great Resignation,” returned the power balance toward the employees’ side, who were seeking more than just an employment contract. Employees resigned in pursuit of better-compensated or more interesting and meaningful employment. 

Professor Anthony Klotz, from Texas A&M University, was the one to coin the term The Great Resignation when he observed the employment pattern caused by the COVID-19 epidemic.

During the lockdowns, healthcare, manufacturing, retail, public services, entertainment, media, the transport industry, and tourism were the most severely affected. 

What Caused The Great Resignation?

After Covid-19, employees started to consider their level of engagement with their jobs. And when they did so, they realized that some aspects of their jobs no longer suited them.

In 2021, one of the primary reasons employees left their jobs was because they were dissatisfied with the way they were treated during the pandemic. In addition, the lack of perks and the difficulty to maintain a work-life balance as a result of working remotely added to this dissatisfaction.

Other prevalent causes of The Great Resignation include:

  1. Growth prospects. Professionals are interested in learning new skills and advancing their careers. However, a lack of possibilities tends to be a prevalent resignation cause.
  2. Being underpaid. Employees are unable to accept the reality that their colleagues end up earning high-paying jobs elsewhere, forcing them to realize their worth in the market.
  3. Less challenging work. Skilled employees like to be challenged and involved in their job. However, many employees did not feel their job was challenging enough and hence, decided to leave their companies.
  4. Insufficient appreciation: Employees need appreciation for their efforts. When an employer disregards their successes, employees may seek alternatives where their contribution is valued.
  5. Corporate culture: Promoting open communication is essential for staff retention, as only then a company would come to know about the difficulties an employee is facing at the workplace.
Also Read: How To Retain Your Top Talent?

Key Statistical findings related to The Great Resignation

In September 2021, the latest Job Openings and Labor Turnover Survey recorded 4.4 million “quits” – the number of persons who left a job willingly, as opposed to via layoff, redundancy, or dismissal. 

According to the poll by Zety, the following are intriguing demographic breakdowns on job quitting:

Great Resignation

Which industry has been hit the hardest by The Great Resignation?

The huge exodus is occurring in all industries, but it is most prominent in service and retail positions.

Intriguingly, many reports concentrated on white-collar positions, while historically low-wage occupations have experienced large shifts.

In reality, more noteworthy resignations have occurred in the American retail sector than in any other area. 

During the pandemic, low-wage employees have been hit the hardest by management actions. Many were made to work for longer hours with fewer employees, in roles that necessitated interaction with the public and with little or no safety precautions implemented by the organization, and, at least in the United States, there was no assurance of paid sick leave – these factors led to the rapid burnout of employees.

What is the business impact of this on a company?

According to a study conducted by Bersin by Deloitte, the average cost of a new hire in the United States is $4,000. Taking into consideration missed production, and the time required to get a new employee up to speed on the job, the expenses might be much larger. 

Depending on the employee’s position and seniority, a Centre for American Progress analysis found that the cost may range between 20 and 213 percent of the employee’s pay. In the present environment, the departure of an employee results in greater workloads for the remaining employees, as they strive to absorb the departing employee’s duties.

Retention strategies to prevent The Great Resignation

We’ve pulled together tried and tested retention strategies to help keep your best employees engaged and motivated. 

These aren’t Engagedly’s ideas, they’re proven mechanisms for retaining top talent and need to be implemented with care and strategy.

Consider offering flexible work hours:

COVID-19 irrevocably altered the way we work and has shown that flexible work settings are here to stay.

A non-negotiable requirement for both present employees and potential hires is flexible timing scheduling that puts the needs of the employees first. This applies to both salaried employees and hourly workers. If you cannot provide your employees with adequate work schedule flexibility, they will seek it elsewhere.

Flex and hybrid work choices:

Although many employees prefer to be in the office, some of them work remotely. The reasons may vary from personal obligations to saving time. 

The previous two years have shown that remote (or hybrid) work is the future. According to a recent poll, 39% of employees would contemplate departing if employers were inflexible about remote roles. This proportion is 49 % among 18- to 34-year-old millennials

The shift towards technologically integrated virtual teams reduces the amount of time spent traveling each day, thereby increasing the overall corporate productivity.

The requirement has become so pressing because professionals who commute all day every week may have little spare time when they get home.

Developing career and growth opportunities:

Benefits For Job Seekers

Millennials and Generation Z comprise the majority of the workforce in today’s market. HR leadership and team managers must understand what motivates these employees in a work setting to attract and retain them. 

These generations are keen to work for organizations that provide possibilities for professional growth. Hence, creating clear career pathways and mentoring programs should be a crucial component of your retention strategy. This not only helps your firm stay competitive with job seekers, but also makes it possible to create succession plans for aging leadership.

Also, ensure that you comprehend applicants’ professional objectives during their initial interviews, and maintain this discussion throughout employment. An awareness that employees’ career objectives are valued will improve engagement and demonstrate that they are supported in their development process. 

Managers should have frequent conversations with employees about their career objectives and search out opportunities that correspond with those objectives. This may include implementing cross-training programs to broaden the skill sets of employees or developing mentoring programs with an experienced leader.

The use of technology like the one offered by Engagedly helps to keep track of employees’ performance benchmarks; changes in preferences, and employee development.

Creative freedom matters:

Many individuals may feel dissatisfied with their work due to a lack of creativity in their work. Providing employees with the opportunity to be creative and build social relationships at work, or engage in passion projects inside the firm can result in happier, more devoted employees.

Reward commitment and Show Recognition:

To recruit the most qualified candidates, companies must provide competitive remuneration packages to employees who are committed. You must compensate employees enough so they do not have a second thought on salary when choosing to work for your organization. 

Since recognition can drive productivity, you can plan out a rewarding program

When there is an award to be won, employees strive hard to accomplish their allocated jobs in the best possible manner. It naturally drives the workforce to be more productive.

If businesses increase the number of employees, they acknowledge each week for their work, the following will occur:

  • 24% increase in quality of the job
  • 27% decrease in absenteeism
  • 10% decrease in attrition rate

Consider offering one-time incentives, in addition, to aid with student debt repayment and work-from-home opportunities. Take the time to demonstrate your gratitude to your employees with incentives, promotions, or simply an email.

Prioritize and implement mental health and employee help programs:

Countless people worked diligently during the epidemic and faced the difficulty of managing personal and professional obligations. As a result, the emphasis shifted to what companies are doing to make their employees feel valued and supported. 

HR departments must ensure that a communication strategy is in place to apprise employees of any accessible employee support programs and mental health programs. Not only is it vital to invest in these sorts of initiatives, but also to promote an open discussion on issues such as mental health and financial wellbeing. 

Consider providing instructional workshops to explore and answer questions about these resources. 

Also, consider imaginatively what employees may desire or need, going beyond ‘perks.’ For instance, offering employees access to their income before payday could significantly improve their quality of life. They may feel more valued and hence, may stick to your company.

Connect with intent:

Employees today want to feel like they’re contributing to something bigger than themselves, that they’re making a difference, and that their job matters. Hence, your organization’s mission should be clearly defined to the employees and initiatives should be explored to assist each employee to understand their unique purpose in the company.

In Start with Why, Simon Sinek describes a “golden circle” technique that might help you establish your mission. Ensure that each team or department understands how their efforts contribute to your organization’s overall performance when you evaluate organizational objectives. Reinforce to all employees that everyone’s work matter and is a significant contributor to the company’s growth. 

You may also choose to assist others who wish to define their particular mission. Employers need to understand the distinct set of skills, talents, and passions of their employees that can contribute to their own and the company’s success.

Clarify your expectations:

When managing uncertainty, the brain is often subjected to an invisible cognitive strain. You may compare it to a processor that must use more energy to do operations in the background. The cumulative effect of these additional mental demands results in unnecessary stress and strain.

When feasible, employers may alleviate this burden by providing employees with clearly defined goals. This is especially crucial for top performers and star achievers, who would often set very high expectations for themselves and are susceptible to burnout. 

Consider the well-being of your employees and their families:

Employers should ensure the physical, mental, and emotional well-being of their employees and their families to retain them. This may include health insurance; discounts on membership to a club, golf course, or fitness center where they feel relaxed and rejuvenated; mental health counseling and care services; maternity and paternity leaves, etc. Additionally, you may support parents of young children by offering child care support programs and Paid Time Off (PTO).

Review your organization’s policies:

The hiring and onboarding process may make or ruin a company. The implementation of all recruiting and onboarding rules and procedures is as essential as it is to review them.You must also foster an atmosphere in which the skilled and gifted employees feel at ease discussing workplace difficulties. Businesses must guarantee that they offer continuing training programs so that employees can acquire new skills while at work.

Also Read: 25 Unique Employee Benefit Ideas To Attract the Best Talent

Conclusion

There are several reasons why an employee may contemplate quitting his work. Although certain factors may be beyond your control, being proactive about the aspects you can influence might help you avoid losing your finest employees to The Great Resignation.

Employees’ perspectives can be understood by using a software that helps to learn what employees think about their work; job roles, and future in the company. This may be accomplished by using the Engagedly solution, which enables employees to provide feedback anonymously. Thus, employees will have no qualms about expressing their views and opinions on their management or the work environment. You may not be able to stop a specific employee from leaving his or her job, but you may avert the next loss.


If you’re looking to take a proactive approach to retaining and engaging your employees, book a live demo with us.

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10 Best Employee Retention Strategies to Keep Your Best Talents

How do you retain top talent in your company? Organizations are constantly searching for employee retention strategies to keep their employees in today’s competitive environment.

Employee retention is a challenge for every organization. The cost of replacing employees is high, and the benefits of retaining them are even higher. If you want to keep your best workers, you must take steps to ensure they stay happy and productive.

 An effective employee retention strategy is a critical competitive differentiator. It allows a business to retain its employees, which helps it operate at a higher level. Those who achieve high employee retention rates operate from a position of strength, both in meeting business goals and recruiting new employees.

Here are the Employee Retention Strategies that can Help You:

1. Provide an attractive compensation package

You must ensure a competitive and fair salary throughout the organization. Your job offer should include salary, bonus, stock options, health insurance, vacation time, etc. It would help if you made sure that these things align with what other people at your company earn. 

Factors such as development opportunities, compensation benefits, rewards and recognition, and work culture play a vital role in holding back your employees. If you provide an attractive compensation package, it will entice your best employees to stick around. They know they have plenty to gain by staying with your company. 

Also read: Continuous Feedback: What Is It And Its Benefits

2. Offer flexible work arrangements

When someone leaves a company, there is often a gap between off-boarding and joining the next job. It creates a no income period, though the person still has to spend on gas and food while looking for alternative employment.

To avoid this problem, you should have flexible work hours or working from home. These arrangements allow your employees to continue earning money during this transition period.

3. Recognize that retention starts with recruiting

Retention begins at the very beginning, from when you prepare the job description to when you choose who to interview. It starts by identifying which aspects of culture and strategy are important to you, then finding those qualities in your candidates.

The longer someone is with your company, the better they get at their job. You need to make sure everyone is fully engaged and partakes in the company‘s ongoing success,” says Dan Pickett, Former CEO, Nfrastructure. He followed this approach in his company and was successful in retaining above 97% of their employees, which is an impressive feat to achieve in the IT industry.  

4. Encourage communication.

If you wish to retain your top performers, you need to ‌enhance your communications process. The internal communication about employee growth and development between the employees and management is pivotal for any organization. It not only attracts the top talents but also provides higher job satisfaction to its existing employees.

Effective Communication not only creates a positive work environment by building trust and relationships but also induces the employees to perform better by minimizing the errors. As the employees are well-aware of changes being made within the company, they are more adaptive to these changes because of effective communication.

5. Identify the candidates who will stay long term

How can you select candidates who are most likely to stay? You can tell if they’re qualified by looking at their resume. First, look for employees who have been at their current job for a long time.

Try to look beyond their resume to understand if they will stay. Has the employee ever worked with companies for a longer term? If yes! It shows that the employee has an intention to work long-term and has a high loyalty score. Anyone who has changed 3-4 jobs in 5 years is less likely to stay with any company.  

It would help if you also looked for someone whose hobbies include playing team sports, volunteering, etc. These activities can indicate that they’re invested in a cause, team, or sport and that they’ve got the mindset to stick with things they care about.

6. Recognize their contribution

Employees who feel much appreciated are more likely to stay. According to the Society for Human Resource Management Survey, 68% of HR admitted that appreciation and recognition play a vital role in improving the retention rate for any organization. Yet, many organizations can implement successful retention programs. 

Companies should devise proven recognition programs and encourage the direct managers to recognize their  subordinates’ efforts.. This makes the employees feel valued at different levels. 

7. Help employees to maintain work-life balance

Erratic work schedules and hectic life are common among the people working with private organizations. The flexible schedule and remote work help the employees achieve work-life balance. But, if the employees are overworked and assigned targets that are not achievable, it impacts them adversely. 

The managers must check that only that much work should be assigned that the employees can handle efficiently for the specific time slot. Tasks such as unnecessary meetings and other administrative duties which are counter productive should be cut down drastically. 

8. Improve organizational culture

Do you know that organizational culture is one of the key factors in retaining employees? Strong corporate culture plays a vital role in attracting new talents and keeping existing ones. 

If you want to keep your best talent, you must create a positive work environment where employees feel comfortable sharing ideas, suggestions, and feedback. This way, you’ll get better results from your employees. To achieve a strong corporate culture, the organization should:

  • Have firm commitments to diversity and equity
  • Understanding and supportive leadership.
  • Value the employee’s voice
  • Carry out the clearly articulated values 

9. Flexibility to employees

No one wants to work in an organization with rigid policies. Employees look for flexibility to accommodate their emergencies and other responsibilities in life, such as medical needs, family time, and other miscellaneous tasks. Organizations that give flexible work schedules or the options like compressed workweek deliver higher job satisfaction for employees. 

It is considered an important employee retention strategy that encourages the employees to stay longer with their existing organization.

10. Creating Growth Pathways.

The lack of opportunities often gives employees ample reason to change their current job. Every employee looks for upward mobility in their existing companies. Due to the lack of such opportunities, employees are likely to look outside the organization. With dedicated career pathing, an organization increases employee engagement and assures them that their future is secure, with ample growth opportunities in their existing organization. 

Also read: 4 Creative Team Building Activities

Frequently Asked Questions (FAQs) 

1. What is the difference between “Employee Engagement” and “Employee Retention”?

Engagement refers to the level of interest and involvement that an individual has in their job. It means how an employee feels connected to their employer and colleagues. On the contrary, retention refers to the length of service of an employee within an organization. It indicates how long an employee stays with the company after getting hired. Employee Engagement attributes to Employee Retention. 

2. Why do we need to focus on Employee Retention?

Employee retention is essential for any business because if they lose their valuable employees, they will have to spend more money on hiring and training new employees. Also, when there is no employee retention strategy implemented by the organization, they might face problems in achieving their goals.

3. What are some of the most common reasons for Employee Attrition?

  • Pay issues – When employees don’t receive fair compensation for what they do, it can be very difficult to stick around. In a survey of 900 employees, over 35% of the employees admitted they would quit their jobs if they don’t get a raise in their salary.
  • Workload – Too much work without enough resources can lead to burnout and eventually quitting.
  • Lack of recognition – No matter how hard you try, sometimes you won’t succeed at everything you set out to accomplish. Organizations that do not recognize their employees have a higher turnover, up to 31%

Conclusion 

Many factors determine whether someone leaves their job or not. For any organization, employees are the assets. Hence, no organization can afford to lose the best of its talents. But if your organization doesn’t implement any employee retention strategy, you’ll probably lose your best talents.

 


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