Setting OKRs For Success In 2024

Are you aligning your employee goals with your organization’s goals? If not, 2023 is the right time to start. With your teams mostly functioning remotely or hybrid, OKRs are a great way to keep them focussed towards a common goal and achieve results.

Globally, they have become an indispensable part of performance management in organizations. Objectives and Key Results (OKRs) methodology is one of the most simple and effective ways for goal setting and monitoring at workplaces.

Brief History Of OKRs

OKRs were introduced at Intel in the ’70s by Andy Grove and were made famous by John Doerr when he introduced it in Google in 1999 as a “management methodology that helps to ensure that the company focuses efforts on the same important issues throughout the organization”.

Also Read: How to build a successful upskilling and reskilling program

Now multiple industries across different domains such as Amazon, LinkedIn, GoPro, Salesforce, Target, Duns and Bradstreet have adopted OKRs as their goal-setting framework.

 

goal setting guideCreate Your Goals

The first and most crucial step for setting up OKRs is to create business goals based on the company’s annual strategy. This step involves collaborating and brainstorming with different departments and understanding how the organization collectively will achieve the OKRs.

Remember that your OKRs should answer these two questions:

Objectives–What Do You Want To Achieve?

Key Results–How To Know If You Are Getting Closer To Achieving It?

Example:

Objective: To improve inbound lead processing by 52%

Key Results

  • Website enquiries answered within 24 hours
  • 50% sign-ups given product demonstration within first 2 days
  • Minimum questions on landing page to prevent customers from losing interest

Objective: Leverage product feature that is ranked most popular in the market

Key Results: The heat map of the website shows 60% of visitors focus on a primary feature of the product and the remaining on secondary features. Feedback received from customers indicates the product’s primary feature provides 2x more value.

Also Read: The Essential Guide To OKRs: Your Ultimate Tool To Setting Winning Goals

Introduce OKRs To Your Team

It is important to introduce your team to the OKR methodology and give them an opportunity to familiarize themselves with the whole process. While there are a number of OKR guides out there, why not go to the one that is synonymous with the term OKRs? Google has an OKR guide that will take users through history. It will help them set up and even teach them how to write actionable OKRs.

Before moving on to the next step, make sure that your teams understand why OKRs play an important role in the growth of a company and how alignment of goals works internally.

Create and Align Individual OKRs To Team / Business OKRs

Once all your teams are sufficiently familiar with the approach, encourage them to draft their own OKRs. Collaborate with them and help them create their OKRs. This can sometimes lead to conversations that help you understand your teams and their plans better. It allows employees to understand an organization’s expectations of them.

All goals need to be aligned with an organization’s goals. That is the true purpose of achievable goals and objectives. Once your employees have set their individual OKRs, align their goals with company OKRs or business goals of your company.

Also Read: How Performance Management Has Changed In 2021

Monitor Progress and Share Regular Feedback

Now that all your teams understand the purpose of OKR methodology for goal setting and have set their individual OKRs and successfully aligned them with company OKRs, all you need to do is review these OKRs before they start working on them. Review the OKRs of all your teams and make sure that their OKRs align with the company properly.

The next step is to monitor these OKRs. You have to keep track of the progress your employees make on these OKRs in the coming days. Monitor how regularly your teams are checking in on their OKRs and keep track of their progress regularly and modify the OKRs if needed.


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The Essential Guide To OKRs

​​”If you don’t know where you are going, you will probably end up somewhere else.” –Lawrence J. Peter

Goal-setting is critical for the success of an organization. It helps allocate resources efficiently and provides the direction and focus to achieve committed and aspirational goals. 

Most successful and innovative organizations put great emphasis on goal setting. They create both short-term and long-term goals and also motivate their employees to accomplish more by helping them set individual goals. By keeping their workforce aligned towards organizational objectives, they create a competitive advantage and brand positioning in the market.

On the contrary, organizations that do not set goals become stagnant and struggle to keep up with the competition. Further, their employees are not engaged and committed towards the organizational goals. Such companies have high turnover rates, plunging employee productivity, and are low on creativity and problem-solving skills.

In the current scenario, where uncertainty and unpredictability are ambushing businesses, it is imperative for leadership to develop a focused, determined, and goal-driven organizational culture. 

The quandary is, how to do it?

Organizations like Google, Amazon, Spotify, Gates Incorporation, and Zynga are some of the renowned firms that have adopted a goal-setting methodology called OKR, or Objectives and Key Results. 

Companies using Objectives and Key Results

By using this framework, they have reached new heights and created a distinguished position for their products and services in the market. They are able to better organize their resources and create a continuous learning and improvement environment.

By focusing on the most important goals, OKRs help organizations achieve more in less time. It helps in making teams and individuals more accountable towards their goals. Furthermore, it keeps track of employee productivity and creates a communication channel for better collaboration between employees and managers. 

What are OKRs?

OKR, a.k.a., Objectives and Key Results, is a goal-setting and tracking framework that helps individuals, teams, departments, and organizations set and achieve measurable goals. 

It is a collaborative methodology that provides a match between the objectives that organizations want to achieve and the key results that help measure their progress. By tying objectives to small and measurable key results, the framework enhances visibility and provides actionable insights into every employee’s contribution and performance. 

Unlike other goal-setting frameworks, OKRs are clearly defined, making it easier for managers and employees to track progress. By breaking down objectives into small key results, managers can create milestones that help accomplish challenging goals. 

The different qualities of good OKRs, such as qualitative, inspirational, committed, and time-bound, make them immensely useful for every team. That’s the reason the framework has garnered excessive adoption in the last two decades, with everyone from large-scale organizations to budding startups and even NGOs now using it to set their goals.

What are the Components of OKRs?

OKRs are made up of two components: objectives and key results. 

Components of OKRsObjectives are the goals organizations want to achieve in the short or long term. They are clear, informative, qualitative, and inspirational in nature. A well-defined objective helps organizations stay committed to their goals and also aids in resource allocation. 

It is important to note that organizations should have only three to four objectives that they wish to achieve in a specific period. 

Having more objectives can lead to ineffective resource allocation and confusion among employees. Also, it is highly taxing to keep track of too many objectives.

Examples of objectives:

  • Increase employee engagement and productivity.
  • Reduce the average time spent on onboarding employees. 

Key results help measure the progress and achievement of objectives. Every objective is followed by three to four key results that are quantifiable in nature. 

It’s important to note that key results have to consist of activities that are in sync with objectives. Otherwise, they would not harbinger any positive results. Some of the important qualities of key results are that they are measurable, clear, specific, and time-bound.

Examples of key results: 

  • Conduct an employee engagement survey every quarter.
  • Implement an employee engagement tool to increase engagement by 10% per month.

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Types of OKRs

Every organization wants to accomplish more with their workforce. But the distinguishing factor amongst the successful ones and the laggards is how well organizations understand the difference between aspirational and committed goals. 

Based on the types of goals, OKRs are differentiated into two types: aspirational OKRs and committed OKRs. 

Committed OKRs are goals that an organization would want its employees to accomplish anyhow in a given cycle. The commitment percentage of such OKRs is 100%. Also known as “roof shot goals,” they determine the short-term achievement of objectives. 

An example of a committed OKR:

Objective: Increase outbound sales

Key Result 1: 10% increase in customer revenue

Key Result 2: Close 3 enterprise clients in a quarter

On the other hand, Aspirational OKRs are the stretch goals that push the workforce to achieve more in an OKR cycle. They are also known as “moonshots” because they cannot be accomplished in a given timeframe. 

An example of aspirational OKR:

Objective: Increase sales revenue 

Key Result 1: Close 15 enterprise clients in a quarter

Key Result 2: 30% increase in average customer revenue

As per Google OKRs, a 60–70% achievement of overall OKRs is considered a success. Anything below that indicates that organizations are not realizing their full potential. 

A Brief History of OKRs

OKRs were founded by Andy Grove, the then CEO and cofounder of Intel Corporation, in the 1970s. He incorporated the methodology while working in the company, thereby leading it to enhanced performance and better goal completion. Using this framework, Intel restructured itself into a goal-driven and employee-centric organization.

The concept of OKRs was further popularized by John Doer, an Intel employee. He understood the application and nuances of the framework and shared it with the founders of Google, Larry Page and Sergey Brin, in 1999, while working for a venture capitalist firm. 

Google used the OKR approach to reposition itself as the world leader and grew its revenue by leaps and bounds. Seeing the success of Google and Intel, many organizations have switched from the traditional goal-setting approach to OKRs. 

What are the Benefits of OKRs?

A report by Asana found the following about communicating company’s goals and objectives to their employees:

  • A mere 16% of employees believed that their organization was good at goal-setting and communicating it to different teams.
  • Only 26% of employees understand how their contributions affect the company’s goals. That leaves 74% of employees in a state of complete confusion with no idea about how to add value to organizational goals. 

Benefits of OKRs

The above statistics highlight two important things. The first one is that organizations aren’t communicating effectively with their employees. The second is that the majority of employees have no clarity about organizational goals, how it guides their work on a day-to-day basis or how they contribute to the overall goals of the company they work for.

organizational benefits of using OKRs

To overcome the issues of miscommunication and goal misalignment, organizations are implementing OKRs. It helps in aligning organizational and individual goals and creates a purpose-driven culture. Some of the benefits of OKRs include:

  • Clear direction to employees and leadership
  • Focus on individual and organizational goals
  • The ability to track the progress of different goals
  • Goal-setting leads to higher engagement and productivity
  • Increased transparency, accountability, and dependability in the organization
  • Leads to better resource allocation and utilization
  • Ability to track individual performance

How To Get Started With OKRs?

How to get started with okrs

There are two approaches used in setting OKRs. The first one is a top-down approach, in which the organizational objectives are cascaded down to different departments, and in alignment with them, teams create their own OKRs.

The second approach, bottom-up, is the opposite of the top-down approach. Here, different teams and employees create their own OKRs and try to convince top management to adopt them. The approach usually requires leadership’s rationale and forward-thinking for the adoption of OKRs. 

While most organizations use a mix of both approaches, it is important to follow the OKR process to get substantial results from it. 

The process consists of the following steps:

  1. Involvement of leadership in adopting the OKR methodology
  2. Understanding the ultimate goal an organization wants to achieve is crucial. It could be higher ROI, better retention ratio, enhanced productivity, increased organizational efficiency, and better preparedness for unprecedented challenges
  3. OKR Cadence: Zeroing down on the frequency with which organizations want to set their OKRs
  4. Following a sustainable OKR approach
  5. Write winning OKRs: Writing corporate and departmental OKRs can be challenging. Leaders should take reference from previously used OKRs to kick start the process. They can also get help from an OKR consultant to define the layout of the whole process.
  6. Creating an OKR scoring method to effectively calculate the completion of an objective
  7. Communicate OKRs to the workforce so that they can write OKRs for themselves based on organizational goals
  8. Tracking OKRs through weekly check-ins and quarterly or annual reviews
  9. Fine-tune the process for better results

 

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OKR Best Practices

To get the most out of the goal setting process, it is important to follow some standard OKR best practices. While most organizations spend a considerable amount of time investigating OKRs, there are some specific areas they need to mull over for effective OKR implementation and tracking. 

Some of the OKR best practices listed below will be useful for HR leaders in charting out an efficient OKR process.

  • Use a mix of aspirational and committed OKRs
  • Set an ultimate goal for using the OKR framework
  • Involve employees in the OKR setting process
  • Introduce OKRs to different teams
  • Use a mixed bottom-up and top-down approach to set OKRs
  • Do not interlink performance reviews with OKRs
  • Reviewing OKRs quarterly to track progress

OKR Examples for Different Teams

Many organizational leaders and departmental heads find it challenging to create OKRs. But with a clear understanding of the OKR process, experience, and due diligence, it is possible to create objectives and key results that can make a positive impact. Moreover, examples of OKRs can help clarify the process further. The below links to OKR examples will help in compiling them for different departments and teams.

OKR Mistakes to Avoid

It is common for organizations that are just starting with OKRs to make mistakes. Any major change in an organization requires learning, persistence, and adaptation. 

For OKRs to be successful, organizations need to simultaneously work on their goals and their culture. 

Some hiccups in the first few quarters are always expected, but as an organization adapts to the framework, it becomes easier to implement and track OKRs. 

In addition, companies should take care to avoid these common OKR mistakes and avoid inconsistencies in the process.

  • Don’t be stagnant: The ability to gauge the need for change or adopt a goal-setting framework is the first step towards the progress.
  • Don’t overcommit: Setting too many OKRs per quarter can distract teams from the most important organizational goals.
  • Net setting measurable key results can harm the overall process.
  • Setting and forgetting OKRs: It can severely harm the motivation and committedness of the workforce, who might see the leadership as indecisive.
  • Don’t copy previous OKRs: Make sure that the goals you are setting are a true reflection of what you want to achieve.
  • Appoint an OKR Champion: This person should drive the whole process
  • Employ OKR software: Not using OKR software to have a real-time check on the progress of goals can lead to a downfall.
  • Don’t create OKRs in silos: For goals to be successful, you have to consider input from various teams, departments, and employees. 
  • Do not confuse OKRs with KPIs.

OKR Template: Setting, Scoring and Tracking Goals

To simplify the process of goal setting, scoring, and tracking OKRs, organizations use OKR templates. It helps in creating a synergy between the leadership and different teams. Furthermore, it provides greater visibility into the system and uncovers actionable insights to accomplish goals. 

OKR goal setting templateImage: Goal Setting Template

OKR scoring templateImage: Goal Tracking Template

Goal Setting Module

How Does Engagedly’s OKR Platform Help?

OKRs are a powerful framework for setting ambitious yet achievable goals and tracking progress towards them. However, implementing OKRs effectively can be challenging. Engagedly’s OKR module helps organizations overcome these hurdles, offering a comprehensive and user-friendly platform to:

Streamline Goal Setting and Alignment:

  • Cascading Objectives: Break down overarching organizational objectives into smaller, measurable goals for teams and individuals. This ensures everyone understands how their work contributes to the bigger picture, fostering alignment and ownership.
  • Collaborative Goal Creation: Encourage managers and employees to work together in defining objectives and key results. This promotes buy-in, improves understanding, and increases the likelihood of success.
  • SMART Goal Framework: Guide users in crafting Specific, Measurable, Achievable, Relevant, and Time-bound goals. This ensures clarity, focus, and a roadmap for achieving desired outcomes.

Enhance Transparency and Visibility:

  • Real-time Progress Tracking: Provide clear dashboards and progress updates that show how teams and individuals are performing against their OKRs. This fosters accountability, allows for course correction when necessary, and motivates continued effort.
  • Open Communication and Feedback: Facilitate ongoing communication around OKRs, enabling teams to share progress, address challenges, and celebrate achievements. This fosters collaboration and a sense of shared purpose.
  • Cross-functional Alignment: Make goals and progress visible across departments, encouraging collaboration and synergy between teams working towards common objectives.

Drive Continuous Improvement and Development:

  • Data-Driven Insights: Analyze OKR data to identify trends, patterns, and areas for improvement. This allows organizations to refine goal-setting practices, resource allocation, and development initiatives for future success.
  • Regular Goal Reviews: Encourage regular check-ins and adjustments to OKRs throughout the cycle. This ensures flexibility and adaptability to changing circumstances and ensures goals remain relevant and achievable.
  • Goal-Based Development Plans: Align individual development plans with OKRs, ensuring skills and competencies acquired directly support achieving organizational objectives.

Engagedly’s OKR module goes beyond simply setting and tracking goals:

  • Improved Employee Engagement: By providing a clear roadmap for success and empowering individuals to contribute, OKRs boost employee engagement and motivation.
  • Enhanced Performance Management: OKRs seamlessly integrate with performance reviews, providing a holistic picture of individual and team contributions and facilitating objective feedback.
  • Organizational Agility: The flexibility and adaptability of OKRs enable organizations to respond effectively to changing market conditions and seize new opportunities.

Engagedly’s OKR module is more than just a software; it’s a catalyst for organizational transformation. By streamlining goal setting, fostering transparency and communication, and driving continuous improvement, it empowers organizations to achieve their full potential and navigate the path towards success.

Final Thoughts

The current dynamic and unprecedented business challenges offer both threats and opportunities for organizations. Sustainability in today’s world requires taking smart decisions and being goal-centric. Companies that are leveraging technology for decision-making and performance management are reaping the benefits of higher ROI and productivity. The OKR methodology can help companies set strategic goals and become highly efficient at utilizing their valuable resources. 

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What Are Objectives And Key Results (OKR)?

OKRs stand for ‘Objectives And Key Results’. OKRs are a popular approach to goal-setting, which allows employees to execute individual and organizational goals.

Continue reading “What Are Objectives And Key Results (OKR)?”